social media: a tool in promoting code officials · a tool in promoting code officials 2017 icc...

Social Media:A Tool in Promoting Code Officials

Presenter: Jesse DeAnda

Tuesday, September 12, 2017

1:30 PM - 3:00 PM

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Tip: Revealing one key point at a time is the best way to communicate through social media.

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Social Media – Common Terms

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Social Media – Common Terms

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Uses

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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www.facebook.com/InternationalCodeCouncil@InternationalCodeCouncil

@IntlCodeCouncil

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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International Code Council@IntlCodeCouncil

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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ICC Government Relations@ICC_GR

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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International Code CouncilICCMEDIA

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International Code CouncilICC GOVERNMENT RELATIONS

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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#ICCAC17

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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“Different Types of Social Media

• Collaborative projects (Wikipedia).

• Blogs and microblogs (Twitter).

• Content communities (Youtube).

• Social networking sites (Facebook ).

• Virtual game worlds (World of Warcraft).

• Virtual social worlds (Second Life).

“Different Uses of Social Media• Networking• Information Sharing• Information Gathering• Enhance ideas• Surveys• Marketing – Market testing• Advertising• Online Business• Reviews & Ratings

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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“Different Social Media Users

Social Media

Active Participant

High Exposure

Passive Participant

Low Exposure

Reality TV Superstar

Staged ModelNew User

Social MediaWall Flower

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Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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“How to Get Started Using Social Media?1. Create an Account with the Social

Media that suites your purpose2. Find members in you network3. Follow groups of interest4. Share your thoughts via comments to

get comfortable5. Share a message of your own6. Be consistent with the information you

share.

“Future Code Officials Want to Know…

What does a Code Official do?What does it take to become a Code Official?

How did you become a Code Official?Code Official experience tips & tricks?

What historical knowledge can you share?Who do you follow on your social media?

What groups do you connect with on Social Media?32

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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“How are you going to tell your story?

• Reality TV Superstar

• Staged Model

• Code Official

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“Talent within your Organization & Network

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Share Upcoming:Events & Trainings

Networking OpportunitiesJob Opportunities

Or Tell us what you are working on!

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Online Info

Website

Social Media

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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“Tips & Tricks to Social Media

Multiple Accounts? Social Media Dashboards

(Managers) Reoccurring

Events

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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“• Schedule Post in the Future

• Use Images to Post• Share, Like, and Comment• Tag Other People/Groups

• Friend and Follow

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Questions?

Social Media: A Tool in Promoting Code Officials

2017 ICC Annual Conference Education ProgramsColumbus, OH

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Jesse De AndaTwitter : @JesseDeAnda1

Facebook: JesseDeAnda01

THANK YOUMichael Tomasel l i

Twit ter : @MMikey_TFacebook:

Michael Tomasel l i