ray garubo - promoting a positive image for elected officials
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Political Harmony Group, LLC Raymond Garubo, Ph.D. 1
California Contract CitiesAssociation
The 31st Annual Conference October 14-16,2011
Oxnard, California
Tell Us Something NewPromoting a Positive Image For
Elected Officials & City Managers
Ray Garubo, Ph.D.
Political Harmony Group, LLC Raymond Garubo, Ph.D. 2
California Contract Cities Association
“We know what we do.
We know why we do what we do.
What we don’t know is, what what we do, does”.
(Michel Foucault)
What “image” of duly elected representatives of the people do we portray? How do our individual and collective actions affect others? Can our “image” be improved?
Political Harmony Group, LLC Raymond Garubo, Ph.D. 3
Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Session Objectives:
Present why image is important and review
techniques to improve image
of staff and elected officials.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Role Play
The objective of this simulated council meeting role play is to act out differing council person behaviors seen in city council meetings and to use this information for political analysis.
Remember all players are acting the roles provided them, and not demonstrating what they would necessarily do in the same situation back home.
Audience: Please fill out your observation forms. Role players do not know the contents of this form
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
ROLE PLAY
Blissful Valley California
City Council Meeting of Friday, October 14, 2011•
SCENE:
The Consent Agenda is called for a vote and one council person requests item #8 STAFF DEVELOPMENT CONSULTING SERVICES AGREEMENT be pulled for discussion. This is a $25,000 agreement to provide staff development to various departments of the city, under the direction of the city manager. It is in response to repeated requests by the Council to improve customer service. The vendor is well established and has successfully provided similar training to other cities in California and elsewhere.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Debriefing….
Audience feedback
Role players read aloud their scripts
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
What did our audience say? The Observation Form.
This meeting was well conducted.
The Mayor displayed good leadership.
Officials appear to be sufficiently knowledgeable.
All possible viewpoints were discussed.
Misunderstandings were well managed.
Did any voting seem to create a “grudge mentality”?
What would you have done differently?
Political Harmony Group, LLC Raymond Garubo, Ph.D. 8
Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
• The source of my information
• Personal focused research since 2005
• Research literature from Master’s theses and Doctoral dissertations.
• Interviews with council persons and city managers.
Political Harmony Group, LLC Raymond Garubo, Ph.D. 9
Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Why is image important?
Your image affects the public’s opinion which in turn affects policy discussion and adoption. What’s new are the results of research conducted by the partnership of academics and practitioners: If they trust you, they will go for it.
Affects community support, especially support for proposed change. What’s new is the research from psychology, social psychology and political sociology which suggests that all persons have difficulty handling ambiguity and do not defer gratification. If they trust the change agent; know this person to be ethical and has the collective best interest at heart. It used to be called stewardship.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Is political discord or lack of council harmony affecting the quality of city manager applicants? Perhaps
At least 11 cities could be looking for new city managers in 2011 and early 2012 (San Gabriel Valley Tribune, 9/17/11).
. Indicators for city manager applicant selection:
“Political climate” of the city
Complexity of the job
Geography
(source San Gabriel Valley Tribune, 9/17/11)
What’s new is the criteria of “climate” being added to the list headhunters are talking about openly now.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Warning signs city manager applicants use:
Long council meetings (alleged symptom of systemic conflict)
Arduous deliberation of who is next mayor
Over focus on the Minutes
Argument of how much time citizens should be allowed at Public Comment section
(Source: Telephone interviews with current & former city managers 2010-2011)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Image Management…
Conflict management
“Conflict, an inherent by-product of people coming together to make decisions, is not necessarily a bad thing. Instead, as researchers of group dynamics have asserted, it can lead to better decisions. If left unchecked, however, it can lead to serious negative consequences” Unchecked translates into council people getting bad “reps”. THIS hurts the collective image.
(Ihrke & Niederjohn, Journal of Public Affairs, 2005)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Image Management…
Conflict
..is difficult to resolve but it can be managed. And the public wants rational, professional conflict management. Otherwise, they lose confidence in us. “all they do is fight all the time” (field notes)
our nation was founded upon conflict.
There are several excellent well rated conflict management programs which the Council and Staff could subscribe. Look at:
Constructive Conflicts: From Escalation to Resolution by Louis Kriesberg, 2003.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
• Image ManagementCommunication
• The glue that binds all human endeavor. • Important to conveying intent, meaning, action, evaluation
and improvement in public behavior and political action.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Image Management
Communicating your demeanor (it’s the little things)
In meetings put down laptop screen when someone is addressing you.
Facial expressions, intended or unintended ,send “messages”
Constituents of other cultures ascribe erroneous meaning to your countenance. What’s new is the advice to use humor and casualness sparingly.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Every city council person and every city manager have a “relationship responsibility” . The group’s image is everyone’s issue.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Image Management
Ethical Conduct
Ethical conduct will improve public trust which in turn improves policy and administration.
The Temple City
City Council
&
Commissioner Protocols
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Temple City Council & Commissioner Protocols
Setting a Higher Standard….
Openness
Fairness of Process
Ethical Decision Making
Efficiency and Accountability
Enforcement
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Image Management
through improvement of political harmony
No, political harmony is not an oxymoron. Disagreement is one of this nation’s founding principles. Disorder is disagreement gone negative.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Image management..
The six dimensions of political harmony
Effective Communication Conflict Management Ethics and Public Trust Requisite Knowledge Financial Management Appropriate Leadership
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Political harmony dimensions were developed from the research from 2000 to 2005.
My thanks to Margaret Findlay and Sam Olivito for helping me refine the survey (in your folder). A national random sample of 2,500 mayors tested the survey items which were found to be statistically reliable. Sample return rate 11%. (Summer 2006)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Before tackling image management find out how people are perceiving your harmony index. (Measure before you meddle)
The six dimensions of political harmony use 30 questions to measure them. They are statistically calculated to yield data on opinions of elected officials, staff, and the public.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
How the six dimensions look from the point of view of
Elected officials
Staff
Public
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
What we found that is new:
Through factor analysis, the overriding dimension that drives all others is:
Ethics and Public Trust
Effective Communication and Conflict Management have a statistical effect on
Requisite Knowledge
Financial Management.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
1
1.5
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2.5
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4.5
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5.5
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3 3
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5 5
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City Manager
City Manager
Strongly Agree
StronglyDisagree
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
1
1.5
2
2.5
3
3.5
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4.5
5
5.5
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3 3
3.6
5.45.2 5.2
City Council
City Council
Strongly Agree
StronglyDisagree
Political Harmony Group, LLC Raymond Garubo, Ph.D. 27
Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
1
1.5
2
2.5
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3.5
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4.5
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5.5
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3 3
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5 5
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3 3
3.6
5.45.2 5.2
City ManagerCity Council
Strongly Agree
Strongly Disagree
Political Harmony Group, LLC Raymond Garubo, Ph.D. 28
Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
What’s new: Moving away from anecdotal evidence to statistical reliable data. Benefits of measuring:
1. Public, Staff, and Council are taking proactive approach to more civil and inclusive local government.
2. They are gathering data to use to improve systems and processes.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
What’s new are now the stakes:
Representative Democracy
What’s new is the current generation doesn’t like delegation of authority.
People want their representatives to govern directly.
“Don’t tell me who to call at City Hall. You call”!
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
All city councils are interdependent policy and administration action groups with formal and informal relationships.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
• But this is how you are described by….
• Yourselves• The Press• Staff• Public• Headhunters• Political consultants• County officials• Other councils
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Labeled as……2-1-2
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
• Or……3-2
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Or…..4-1
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
What’s new is that this numerical label “sticks” and defines the council to everyone.
Citizens and business owners seek out “powerful and influential council persons”. The 5 fifths model is not deemed accountable enough. There is tremendous pressure on council persons constituents to “do” something.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Most “powerful” city council person
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Sources of Power:
Power of the Position
Reward power
Coercive power
Legitimate power
Information power
Power of the Person
Expert power
Referent power
Rational power
Charisma power (source: French & Raven, most cited and applied power theorists.)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
What’s new is the “person power” is more powerful than the “position power” because the latter is bogged down in regulatory restrictions.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Well, as graduate students often hear professors admonish: So what. Who cares?
You already know how all this works:
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Council/City Manager Partnership
Whether the Mayor is appointed or elected, she/he has a special relationship with the chief administrative officer.
What is the essence of this relationship between the mayor and the city manager?
Appointed OR Elected Mayors have a unique role
City Managers have their own distinct roles
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CM
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
CM
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
So City Managers must conduct themselves to the benefit of the entire municipality and the Council do the same. Lone wolves don’t help too many. It’s the “pack” that is effective.
We know this.
What we didn’t know is this is not a sole endeavor. It won’t work just from one person. All have to combine efforts. Even regionally.
What happens across the county affects all of us.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Research is demonstrating that if this relationship is ethical, cordial, respectful, considerate, and polite, the likelier will be the resolution of conflict.
• "There was certainly some philosophical differences," he said. "Probably the biggest challenge was between what was governance and what was administration. That would be the only rub I would suggest that there was over the years that I've been city manager.“
former St. Albert city manager (Canada)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
The Wisconsin Study
City councils are specific subjects of empirical study.
City council conflict is:
a. Function of the form of government.
b. Function of electoral system (district versus at-large)
c. Subject to the nature of small group psychology
d. Based sometimes on past experience that cannot be forgotten.
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
OK, what’s going on with the public? National
“Occupy Wall Street” State
Raiding local funds Local
“Did you or did you not get a car wash at city expense”? (Actual question from citizen during public comment).
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Public sees governance and administration coupled and not separate. (The Politics-Administration dichotomy of Woodrow Wilson)
Municipal Management
Council Manager
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
People are using local government to voice their general concerns…the only forum they see as accessible….
It is easier and more convenient to address a Council than Congress or the state legislature.
“Theory of Issue Substitution”
I can’t do anything about Washington, but I can go to a council meeting and give ‘em hell about an item I can do something about. (Morton Deutsch, misattributed versus veridical conflict).
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“Political Transference”
In a therapy context, transference refers to redirection of a patient's feelings for a significant person to the therapist. These feelings can be positive or negative.
In a political context, transference refers to the redirection of frustration and anger at politicians of larger units of government, to local city council persons. They are more accessible and can be coerced into listening to alleged grievances. The council becomes the therapist, so to speak. (opinion)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
How public is advised
How to Affect Local Government.
1. Attend Public Meetings, especially council meetings, and speak at them.
2. Write Letters, not emails.
3. Make Phone Calls.
4. Vote.
5. Distribute Circulars.
6. Start a Web Site.
7. Make Campaign Donations.
8. Write Letters to The Editor.
9. Organize and Protest.
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Current local issues:
Claremont: Wilderness Park hours
Walnut: military imposters at civic events
Calabasas: Threat of West Nile virus; CANLT
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Summary & Conclusions
Think Macro as well as Micro. Go beyond the specific local problems that
interested you in public service. Remember your image is being defined all the time
in lots of contexts Communication improvement and conflict
management based upon ethical conduct are your strengths.
Political Harmony Group, LLC Raymond Garubo, Ph.D. 53
“It takes a great deal of courage to stand up to your enemies, but even more to stand up to your friends”
(J.K.Rowling, bookreporter.com)
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Tell Us Something NewPromoting a Positive Image ForElected Officials & City Managers
Thank You
“Live long and prosper”
(Leonard Nimoy Dr. Spock)