social media

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My presentation on Social Media presented at the Google campus to a group of RPI alumni on March 18, 2010.

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Social Mediawhat is it? what good is it?

Chris Christensen

Chris Christensen

Text

Geek and Poke

Concepts: Community

all who are “members” see the conversation(s)

Forum

Discussion

Concepts: Social

Network

You see what your “friends” say

Facebook

Concepts: Directed

Social Network

Your “followers” see what you say

Twitter

Concept: BlogNewest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

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Older Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

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Oldest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

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“weB LOG”, latest first, RSS feed, comments

Concept: RSS

Tivo for web sites

“subscribe” to blogs, podcasts, etc.

e.g. Google Reader, iTunes

=

Concept: PodcastNewest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

Older Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

Oldest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

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a blog with “attached” video and/or audio

Why Should I Care?

Who Controls News?

Rather was anchor of the CBS Evening News for 24

years, from March 9, 1981, to March 9, 2005. He

also contributed to CBS' 60 Minutes. Rather

became embroiled in controversy about a disputed

news report involving the 2004 U.S. Presidential

Election and subsequently left CBS Evening News

in 2005.

Who Breaks News?

First picture of US Airways

plane in the Hudson was on

Twitter

#2 Search Engine?

YouTube surpasses Yahoo as world’s #2 search

engine

Thu 16th Oct 2008

ComScore’s most U.S. search engine Rankings for August 2008

suggest that YouTube achieves a greater level of search traffic

than Yahoo. If you were to consider YouTube’s integrated search

a regular search engine, you would have to hand Google the top

two spots for search engine traffic. In combination, Google has

about four times the search traffic of Yahoo and more than ten

times the search traffic of Microsoft’s MSN sites.

SEO vs SMO

Search Engine Optimization

Social Media Optimization

source compete.com

Followers Become

Buyers

Strategy

Why does HBO use Social Media?

Why does QVC use Social Media?

Why does HBO use Social Media?

Why does TV Guide use Social

Media?

Chris Christensen

twitter: @chris2x

email: chris2x@chris2x.com

web: AmateurTraveler.com, chris2x.com

Skype: ChrisTwice

AOL: ChrisTwice

Yahoo Messenger: chris2x

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