social media 303 for journalists: cutting through the clutter

Social Media 303Cutting through the clutter

Reynolds Center for Business Journalism

Twitter:@BizJournalism

facebook.com/BizJournalism

Robin J. Phillips@RobinJP

What you will learn.. That you are not alone

You have more power than you think

Giving up is not a good idea

Several (free) tools can be useful for filtering social media

How to set goals, schedule time for your social media

What you want and get out of social media is very personal

You will never see it all .. and that’s OK

Who says journalists don’t like clutter?

Social Media clutter

Set some goals

Increase number of followers.

Increase impact – number of retweets, interaction, story ideas generated.

Increase fan/friend count.

Track analytics to understand interaction, activity on your page.

Set a goal for number of uploads a month.

Increase number of views on your videos by integrating with rest of SM network.

Make sure your key contacts on your beat are also LinkedIn contacts.

Find discussions that are most relevant to your beat and take part.

“Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.”

Story ideas | breaking news | beat checks | brand development

“I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.”

Promote blogs, columns | new trip wire | appreciate the speed

“Twitter is only as good as the people who are on it.”

Immediate | concise | different form of writing | good multimedia tool

Let go of feeling overwhelmed

Is your media managing you?

• Email overload• No time to Tweet• Too much to read• Is this worthwhile?• Cut into personal time• Too much clutter• Twitter, FB, etc.• Feels like a chore

• Mailbox zero• Schedule it• Readers, RSS• Goals, analytics• Schedule ahead• Curate, thin the herd• Find your style• It’s a relationship

ProblemProblem Possible solutionPossible solution

Lists and hashtags

BizJournalists list

Narrow the field

Filter with hashtags

Hashtags were developed to create groupings on Twitter.

Official, unofficial, conflicting #hashtags

Let go of some things

Be stingy with your attention

Right tool for the job

Source: Twitter

keyword/ hashtag

#Madoff

Sidebars

Mobile tools

Find your own balance