social media 202

Social Media 202

Kristina Libby

KMV Media

June 2010

We Know the Basics…

• Facebook

• Twitter

• FourSquare

• Blogger Outreach

Now What?

Strategic Social Media

• Why waste time with social media?– Smart, targeted, efficient practices lead to REAL

results.

- Facebook fan valued at approx. $87/fan

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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Case Study: Slobproof! How Facebook led to a feature in the New

York Times

– Created a profile

– Targeted approach

Interior Design

Press Professional

How it works– Found NYTs journalist who wrote for the

Home section– Lead to April 22nd feature in the NYTs

Millions of eyes on the product.

Case Study: National Geographic Museum**

• Took the basic idea of the Museum (a learning institution) and brought it online.

• E-book= teaching through FREE media • Blogger Preview event: Treat social like

traditional; bring the virtual social into the actual social = RESULTS online and offline

*** Done as part of a larger SmithGIfford advertising campaign

Blog:

From April 2009 to April 2010: 37, 609 people have read the TCW blog

Blogger Outreach: - Over 100 online blog and online magazine posts related directly to the exhibit opening; blog posts on the exhibit by attendees reached over 250 by March 2010.

QuickTime™ and a decompressor

are needed to see this picture.

Father’s Day- Bake Me A Wish

• 4 days, 700 comments,

1 $30 dollar cake giveaway• Worked because of the

human connection• Allowed users to “own” the event• Open-- all votes and entries

were visible to the crowd.

Takeaways

• Social needs to be strategic• Social is a pathway to traditional• Social is tactical, efficient and human• Humanizing your brand increases your

brand’s reach• Bringing in old ideas and using them in

new ways melds traditional audience with new mediums.

Contact

Kristina Libby

Kristina@kristinalibby.com

207-215-4031

For more resources:

http://socialmedia202.tumblr.com/