social media 101-just get started
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© Constant Contact 2016
Basics of Social MediaThe why, the what, and the how for your small business or nonprofit
© Constant Contact 2016
Sandra FloresBusiness Solutionist
Email: Sandra@WeCoachThePros.comPhone: 832-915-0706
Welcome To Social Media 101
"We provide our motivated clients money making processes. So they can be more productive, create more sales, stronger
relationships and grow their business rapidly.”
Par-ti-ci-pate
BE A MARKETERAll it takes is Constant
Contact® #BeaMarketer
Why are we here today?Why are we here today?
Need help? You are not alone.
of small businesses
need help withsocial media marketing- Constant Contact Small Business Survey
of nonprofits need help
withsocial media
marketing- Constant Contact Nonprofit Pulse Survey
Social media looks really interesting but...I’ll never have millions of fans.
Using new marketing tools sound great but...I don’t know what to say on social media.
Reading what’s being said sounds useful but...I’ll never have a dedicated staff to do it right.
I hear about new tools and networks every day but...I just don’t have the time to stay current.
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Within a 5 year time span ...10% of small businesses
used social media marketing.
Source: Constant Contact Small Businesses Then & Now study
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That went up toa whopping 87% of small businesses
using social media marketing!
Source: Constant Contact Small Businesses Then & Now study
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You have all you need
to get started!• Loyal, happy customers •Great customer experience• Interesting things to say!
Agenda
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1.Why use social media?2.The top 5 social networks3.What do I say?4.Get started today
Agenda
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1.Why use social media?2.The top 5 social networks3.What do I say?4.Get started today
1. Why use social media?
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1. Why use social media?
74% of shoppers use social media to guide purchases
Source: ODM Group43% purchase a product shared or favorited by a friend
Source: Vision Critical
84% of social media users share to show their support for a cause
Source: New York Times
•It influences decisions
Engagement is the new word of mouth
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1. Why use social media?
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1. Why use social media?
Entice to stay in touch
Engage people
Engagement drives social visibility
Provide a “wow!”experience
Agenda
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1.Why use social media?2.The top social networks3.What do I say?4.Get started today
2. The top social networks
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2. The top social networks
The “Top” Social Media networks
Facebook LinkedIn Twitter Pinterest Instagram
2. The top social networks
What is it?
Post this:How
often?Busines
s benefit
Largest social sharing site for users and businessesText, links, photos and videos that engage, inform and promote1-2 X per dayReach large audiences, advertising platform
2. The top social networks
What is it?
Post this:
Social networking for businessesContent about your business, your expertise, curated contentAt least 2 X per weekEstablish your expertise, network within your industry.
How often?
Business
benefit
2. The top social networks
What is it?
Post this:
Social conversation and information sharingLinks to news and blog posts, photos, videosAt least 5 X per dayFastest way to reach your audience, customer service
How often?
Business
benefit
2. The top social networks
What is it?
Post this:
Social site where users pin images to boards of things they likeImages of products, tips, digital content, and interestsAt least 5 X per dayPins can get found by search or chance and direct back to your site
How often?
Business
benefit
2. The top social networks
What is it?
Post this:
Mobile app for photo and video sharingPhotos and videos of your biz, products and peopleAt least 1 X per dayFollowers get to know you and your biz through images
How often?
Business
benefit22
Agenda
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1.Why use social media?2.The top social networks3.What do I say?4.Get started today
3. What do I say?
3. What do I say?
Go for it on Social Media! Make your posts work for you.
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50% 30% 20%Share interesting
and entertaining posts.
Offer helpful
information.Promote your
business.
50% Share interesting and entertaining posts
3. What do I say?
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30% Offer helpful information.
3. What do I say?
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20% Promote your business.
3. What do I say?
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3. What do I say?
Insert Picture
4 people like this.1 share 29
3. What do I say?
Susan Jones likes this.Susan Jones Let’s go!November 20
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LikesSharesForwardsWord-of-mouth
Reach your customers where they are.
3. What do I say?
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338average number of friendsper adult Facebook usersource: Pew Research Center
3. What do I say?
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SMALLi s b ig!
5 Likes
3 Shares
5 Comments
3
21
7
53
1
9
4
23
2
5
1
1 Like
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4
3 Shares5
2
1
63 Comments
5
1
73
2
3. What do I say?
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Agenda
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1.Why use social media?2.The top social networks3.What do I say?4.Get started today
3. What do I say?
4. Get started today
Tip 1: Create your page• Page vs. profile
• Facebook.com/pages/create
• Fill out info• Add logo and cover photo
Start with Facebook
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4. Get started today
Tip 2: Tell people you’re there!• Email marketing•Website/blog• In your store/office• Business cards• Add social links to everything• Follow your best customers and engage them
Start with Facebook
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4. Get started today
Tip 3: Start posting• Post 1-2 X per day• Use the 50% 30% 20% rule• Pay attention to likes, comments and shares• Ask your audience
Start with Facebook
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4. Get started today
Tip 4: Repurpose everything
Start with Facebook
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4. Get started today
Tip 5: Make social media...
Start with Facebook
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4. Get started today
work for you.• Share email newsletters• Post offers• Share photos• Give advice• Ask questions
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4. Get started today
Tip 6: Save time with simple tools• Schedule your posts with Facebook
or Hootsuite• Set up searches to monitor what
others are saying• Spend 20 minutes at a time, 3-5
times a week
Start with Facebook
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4. Get started today
M T W T F
Time: morning Time: noon Time: morning Time: noon Time: noonPost: Monday motivation quote
Post: Check out these tips
Post: Interesting fact
Post: What’s new at our business
Post: Just for fun!
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4. Get started today
Don’t forget about email
Use social to drive people back to your email list.
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4. Get started today
Install a Sign-up Form App to FBFacebook Business Page
Create fun posts with a request to subscribe – try using images
Social media platforms
Include a sign-up form URL in profile bioInstagram
Create a beautiful image detailing how to subscribe – include link in commentPinterest
Bio pages Include a sign-up form URL in profile bios to gather most interested subscribers
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4. Get started today
Get fans’ attention with the Facebook Sign-up Form App.
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4. Get started today
Extend your reach with the Social Share tool.
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4. Get started today
Use your Facebook and Instagram photos in your emails.
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• Use the Share Bar• Ask people to like, share,
retweet, pin• Add social media buttons
4. Get started today
Emails with social sharing buttons increase click-through rates by
158%
Next steps
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1.Decide which social networks are right for you
2.Just beginning? Start with Facebook3.Make it easy for people to find and
follow you4.Use the 50% 30% 20% rule for content5.Schedule out your posts, plan weekly6.Repurpose your emails, promotions on
social
© Constant Contact 2016
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Questions?
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