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Social Marketing Guidelines

LAYBUY Social Marketing Guidelines

Overview LAYBUY has been able to develop an impressive Social Media following for a

company that only launched in May of 2017. Much of this success can be attributed to the supportive efforts of our merchants also promoting the offering of our service

through their own Social Media channels.

LAYBUY continues to grow at a rapid rate, in both shopper and merchant sign-ups. We have put together the following document to enable a more consistent and

transparent approach to our Social Media advertising in the future.

LAYBUY Instagram & Facebook Marketing Guidelines

Image Requirements: • 1080x1080px Lifestyle Image• Price & Name of product pictured• Date period where we can post the image (to ensure featured

products will be in stock)

Images Must Not: • Feature brand of merchant logos other than on the product• Feature text or promotional collateral

Please send imagery to merchant@laybuy.com and include relevant details of the product featured (product name or collection name, price if applicable, date period that the image is available to be posted within)

Posts will tag your store, as well as call out the product and provide the price breakdown that is available with Laybuy (6 x $xx with Laybuy)

LAYBUY Facebook Promotion Marketing Guidelines

Facebook Promotion Guidelines

Merchant Promotions & Giveaways We would love to work with you to promote any big promotions you are running. Please see below for our requirements.

Image Requirements • 1080x1080px Lifestyle Image• Promotion Live Dates & Details

Images Must Not • Feature brand of merchant logos other than on the product• Feature text or promotional collateral

Please send imagery & promotion details to merchant@laybuy.com

Giveaways For opportunities to work collaboratively on Giveaways, please contact jrohloff@laybuy.com