marketing guidelines
TRANSCRIPT
8/6/2019 Marketing Guidelines
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Vision: Define your Vision for the Brand
Mission: Define the Road map to reach the Goal
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1. Young2. Wants to Spend3. Prefers Brands
4. Experimental5. Westernization6. Women Power7. Changing Life style
8. Competitive Buyer9. Demanding10.Understands quality11.Open to Change
12.Different priorities13.Impatient14.Short of Time
15.Fun Loving16.Y-Generation17. Buyer’s Market 18.Likes Changes
19.Economic growth20.Next Generation Influence21.No more traditional
shopping
The characteristics of Indian customers are:
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Marketing Plan
MarketSWOT
Analysis
MarketStrategy
Objective
MarketOverview
CurrentMarketPosition
• Goals
• Tastes
• Resources
• Feedback
• Proven
• New
• Measure
• Size
• Share
• Trends• Franchiseconsideration
• Customer
Perception• Product• Service• Client• Sale• Cost•
New Clientacquisition
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StrengthsQuality- Taste/ Flavor
Pricing
Convenient Pack Size-Processed
Financial Stability
Backend Integration
WeaknessesBackend Integration
Locations
Supply Chain
OpportunityInnovation
Storage
Variety
Training
Quality- consistency
ThreatsForeign entrants
Organized Players
Idea buyers
Organized Retailers
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Positioning
Who are We?
What do we do?
What is ourbusiness?
Where are we?
Where do wewant to be?
Who is ourcompetitor?
Who is ourCustomer?
What do wewant to do?
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• Concept
• Destination Store:
• Product Range /Pricing Policy:• Bottom Line:• Promotions:• Location: Location and Location
Defining Moments:
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Define The Three year Road Map to SuccessKey Challenges & Strategy
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Same stores Transaction growth @ X%Marketing Promotions @ Y% of the Net Sale
Branding @ Z% of the Net Sale
Define Marketing calendar for year 20XX-20YY.
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