social marketing for the electronics industry

ByDon Lafferty

A Thumbnail History

1981 - IBM PC first sold. First laptop computers sold to

public. Computer mouse becomes regular part of

computer.

1983 - Time magazines names the computer as "Man of

the Year.“ First cellular phone network started in the United

States. Internet emerges as ARPANET splits civilian from

military networks.

1984 - Apple Macintosh and the IBM PC AT released.

1985 - Cellular telephones in cars become wide-spread.

CD-ROMs in computers.

1987 - 1 Millionth Mobile Phone Subscriber in the U.S.

1994 – U.S. government releases control of internet and

WWW is born

1995 - There are now 25 Million mobile Phone Subscribers

in the US and 30 Million on the Internet Globally

1995 America Online, CompuServe, and Prodigy begin offering

dial-up internet service. Microsoft introduces Windows95. Jeff

Bezos launches Amazon.com as online book seller.

2001 Wikipedia, an online encyclopedia, is launched.

2003 MySpace is created by eUniverse employees; sold to

News Corporation in 2005 for $580 million.

2005 YouTube is launched; sold to Google a year later for $1.65

billion.

People do Business, Not Computers

Face to Face selling is still critical to business relationships

The Internet and How It’s Used

210 BILLION emails are sent - more than a years worth of regular mail in the United States.

Facebook Adds 700,000 new members - that's the size of a small country, roughly the population of Guyana.

Bloggers post 900,000 new articles - Enough to fill the New York Times for 19 years!

Twitter posts 5 million Tweets.

Jokes

Information

Personal Stuff

Interesting/Informative Articles

25% of all content shared on

the Internet is done through

Facebook.

Facebook is the #2 ranked

method of sharing content on the

Internet.

Email is still #1

Facebook is the #2 ranked

method of sharing content on the

Internet.

Email is still #1

Face to Face selling is still critical to business relationships

Every company needs an email communication strategy

An Introduction to Content Marketing

Marketing that involves the creation and sharing of content for the purpose of engaging current and potential consumer bases.

Marketing that involves the creation and sharing of content for the purpose of engaging current and potential consumer bases.

http://digitalbookworld.com/2010/the-149-nook-is-the-ereader-battle-over/

The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.

-Wikipedia

It’s a Cocktail Party.It’s a Barbecue.

It’s a Conversation.Listening, Learning and Sharing

http://digitalbookworld.com/2010/the-149-nook-is-the-ereader-battle-over/

Website

Blog

Establish Your Thought Leadership

Establish Your Mastery of the Market

Face to Face selling is still critical to business relationships

Every company needs an email communication strategy

Every Company need a Website/Blog

Hear Your Targets’ Conversations

Customers

Principals

Colleagues/Competitors

Potential Principals

Connectors

“Listen” for the Key Words and Phrases that tip you off to the conversations being had by your target connections.

Google is the #1 Search Engine

YouTube is #2

Twitter Search and Facebook are

closing the gap.

Google Alerts – key search terms

Google Reader - RSS

TweetDeck – key search terms, groups

and companies

Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME

Face to Face selling is still critical to business relationships

Every company needs an email communication strategy

Every Company need a Website/Blog

Build a Listening Post

Create Your Social Outposts and Drive Traffic Back to

Home Base

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.

The term most often refers to activities that integrate technology, telecommunications and social interaction.

• Website/Blog• Facebook• Twitter• LinkedIn• YouTube• Google• Others

Face to Face selling is still critical to business relationships

Every company needs an email communication strategy

Every Company need a Website/Blog

Build a Listening Post Build Your Social Outposts

Business Development in the Social Web

Establish an objective.

“Identify and connect with all engineers attending 2010 7th Annual IEEE Communications Society Conference on Sensor, Mesh and Ad Hoc Communications and Networks (SECON), 21 Jun - 25 Jun 2010 at the Hyatt Regency Boston, MA.”

Create the content Devise a value hook Inform the IEEE about your value proposition

and provide a link to your content. Set up Google alerts to feed you leads about

the event, it’s sponsors and attendees. Identify or create a Twitter hashtag to create

community. Set up Twitter searches to identify mentions

of the event, its sponsors and attendees.

“Scrub” the conference program for names of presenters, their companies and other industry affiliations.

Find the Internet presence of every person, company and association, and engage them appropriately.

Create a concurrent social event (a “tweetup”) and invite everyone associated with the event to the tweetup.

Create a Facebook and Meetup.com group for your event to create community and drive traffic back to your website/blog.

Feed your Media Channel with Pictures, Video, and Links to pertinent articles.

http://www.facebook.com/profile.php?id=803028269&ref=ts#!/phillydon

Face to Face selling is still critical to business relationships

Every company needs an email communication strategy

Every Company need a Website/Blog Build a Listening Post Build Your Social Outposts Craft BizDev Tactics based on

measureable outcomes

Using Mobile Platforms to Extend Your Office

Mobile Phone Users

Text Messaging Picture Messaging Web Page Density Ease of Transactions

Foursquare Gowalla

Yeah, Right

The average entrepreneur in the U.S. earns $75/hour.

Consultants can charge from $30-$50/hour for execution services, and from $2500 to $25,000/month for strategic support.

Respond to blog comments

Send emails to thanks people who've comment on my blog

Update Facebook Status

Respond to Facebook comments/friend requests/messages

Update LinkedIn Status

Respond to LinkedIn connection requests/messages

Respond to Twitter @ replies

Respond to Twitter direct messages

Tweet out an interesting blog post by a target connection (mentioning them with an @ reply)

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Start simple and build organically Establish objectives and stick to them Experiment Focus on Time Management to Control

Cost