social karma: what goes around, comes around

what goes around, comes around Social Karma

Crystal Naomi Crosby

The observation, made in 1965 by Intel co-founder Gordon Moore, that each new memory integrated

circuit contained roughly twice as much capacity as its predecessor, and each chip was released within

18-24 months of the previous chip. If this

trend continued, he reasoned, computing power would rise exponentially

with time.

Moore's Law /môrz law/

Why all the urgency? Shift happens.

69% 63%

56% 53% 53% 51% 49% 49% 47% 38% 38% 38% 38% 38% 33% 33% 32% 31%

25% 17%

Who’s using?

Who’s joining?

Social players

B-Co Communications – succeeding by answering (Twitter) http://www.business2community.com/social-media/twitter-for-b2b-marketing-case-studies-four-ways-how-tweets-lead-to-business-024520 WSJ article “Chasing friends, banks go social” http://online.wsj.com/article/SB10001424052970204618704576645382340454052.html?mod=ITP_moneyandinvesting_2 Bank Transfer Day catalyst started on Facebook by a 20ish college student

Meet twitter… Case Study

I listened… I answered…

I engaged… I tweeted…

Meet Molly Katchpole… She’s 22 years old And a recent college graduate

• Molly rallied against the Bank of America debit card fee on Change.org

• 60 = 306,000 days virtual signatures

• November 1, Bank of America changed their minds amid flurry of “feedback

Case Study

Epic fails

Case Study Meet Accenture…

Case Study Meet Google’s management …

NO POSTS EVER

MINIMAL USE

NO ACCOUNT

ACTIVE

connections

Is anything really changing? SHIFT HAPPENS

A path for us

Social Karma

Virtual face-to-face communication

Humanizing interactions

Share your expertise

Be Human

Know what appears on your profile

Know who you’re connected with

Share as you would in person

Be Aware

Be Active 100% LinkedIn profile

Link to organization correctly

Join groups

Develop a routine

Share!

Build relationship capital

Be Active

We are…

building relationships developing trust

Social media is…

one channel a tool

One more thing...

Nothing will replace the face-to-face building of

relationships

what goes around, comes around Social Karma