social guerilla marketing media

S OC IAL G U E R ILLA M AR K E TIN G M E D IA

(ILLU S TR ATE D)

TH E E V OL-U TION OFADV E R T-TIS IN G

TH E E V OL-U TION OFADV E R T-TIS IN G

- OPPOS AB LE THU M B S

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- FIN E M OTOR S K ILLS

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- FIN E M OTOR S K ILLS C OOR DIN ATE , U TILIZ E & IN S P IR E

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- FIN E M OTOR S K ILLS C OOR DIN ATE , U TILIZ E & IN S P IR E

- M AN -M ADE TOOLS

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- FIN E M OTOR S K ILLS C OOR DIN ATE , U TILIZ E & IN S P IR E

- M AN -M ADE TOOLS R AD IO, TE LE V IS ION & TH E IN TE R N E T

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- FIN E M OTOR S K ILLS C OOR DIN ATE , U TILIZ E & IN S P IR E

- M AN -M ADE TOOLS R AD IO, TE LE V IS ION & TH E IN TE R N E T

- H IG H IN TELLIG EN C E

- OPPOS AB LE THU M B S PAPY R U S , PAPE R & THE PR IN TIN G PR E S S

- FIN E M OTOR S K ILLS C OOR DIN ATE , U TILIZ E & IN S P IR E

- M AN -M ADE TOOLS R AD IO, TE LE V IS ION & TH E IN TE R N E T

- H IG H IN TELLIG EN C E C U R IOU S ITY , C R E ATIV ITY & IN TU ITION

HU M AN 'SS HAR E

OF OU R DN A WITH C H IM PAN E E S ...

98 .4%

WE 'R E S TILL APE S AT H E AR T...

G U E R ILLA M AR K E TIN GIS ...

U N C ON V E N TION AL

UNCONVENTIONAL

U N E X PE C TE D

U N U S U AL

g uerilla marketing is c heap & effec tive.

g uerilla marketing is c heap & effec tive.

a g reat s olution to a s lumping ec onomy.

g uerilla marketing is c heap & effec tive.

a g reat s olution to a s lumping ec onomy.

s uc c es s ful w hen us ed in the rig ht c ontext.

E X AM PLE S :

THE U S E OF G R AFFITI

THE U S E OF G R AFFITIits illeg a l. but this has n't s topped the likes of IB M and s ony. people w ant orig ina l ideas and the us e of s treet a rt to promote a bus ines s is provoc ative.

THE U S E OF G R AFFITIits illeg a l. but this has n't s topped the likes of IB M and s ony. people w ant orig ina l ideas and the us e of s treet a rt to promote a bus ines s is provoc ative.one w ay is w ith 'tag g ing ' c ampa ig ns , w hic h enlis t a rtis ts to brand w a lls w ith s pec ific mes s ag es a round tow n. the further the reac h the la rg er the impac t.

THE U S E OF G R AFFITIits illeg a l. but this has n't s topped the likes of IB M and s ony. people w ant orig ina l ideas and the us e of s treet a rt to promote a bus ines s is provoc ative.one w ay is w ith 'tag g ing ' c ampa ig ns , w hic h enlis t a rtis ts to brand w a lls w ith s pec ific mes s ag es a round tow n. the further the reac h the la rg er the impac t.s ome pers ona l brands have us ed this to g rea t effec t. they are outs ide the c onfines of c orporate res pons ibility, therefore fines don't hurt reputation.

S HE PAR D FA IR E Y

S HE PAR D FA IR E Yhas had g reat s uc c es s w ith his c ons is tent us e of s trik ing imag ery. from 'andre the g iant has a pos s e' s tic kers , to the la rg e 'OB E Y ' piec es s een a round the w orld.

S HE PAR D FA IR E Yhas had g reat s uc c es s w ith his c ons is tent us e of s trik ing imag ery. from 'andre the g iant has a pos s e' s tic kers , to the la rg e 'OB E Y ' piec es s een a round the w orld. his popularity has turned into c lothing lines , a lbum c overs , film pos ters , his ow n books and even barac k obama 's pres identia l c ampa ig n.

S HE PAR D FA IR E Yhas had g reat s uc c es s w ith his c ons is tent us e of s trik ing imag ery. from 'andre the g iant has a pos s e' s tic kers , to the la rg e 'OB E Y ' piec es s een a round the w orld. his popularity has turned into c lothing lines , a lbum c overs , film pos ters , his ow n books and even barac k obama 's pres identia l c ampa ig n.this s tyle of g ra ffiti has been ac c epted into the ma ins tream and popular c ulture.

FAM ILY G U Y

S OU TH PAR K

M AD M AG AZ IN E

R E V E R S E G R AFFITIis a new marketing trend us ed by many c ompanies of a ll s izes

the revers e g ra ffiti tec hnique pow er - w as hes dirt of pavements and w a lls , w hils t leaving an imprint of your mes s ag e.

it is c ons idered leg a l a s it is not defac ing an objec t or public property. I t therefore very popular.

IN TE R -AC V TIV EADV E R TS

S OC IALM E D IA

FAC E B OOKc reate a profile, an event, a g roup or a fan pag e.

build new and exc iting w ays to promote your brand or c ompany. be different from your c ompetitors and take a bold s tanc e ag a ins t w hat ever els e is out there.

too many mes s ag es and invites w ill loos e interes t in your audienc e, s o lim it yours elf to s aying a ll you need in very few w ords .

M Y S PAC Eenc ourag e us er partic ipa tion and dia log ue throug h profile, mes s ag ing and blog s .

eng ag e c onvers ations w ith us er to us er c ontac t. s uc c es s ful vira l c ampa ig ns don't a lw ays dea l w ith the s ubjec t or produc t but c an jus t inc lude c ompany log o or tag line .

pos t reg ularly on other pag es , forums and blog s for the nec es s ary expos ure, optim izing your s ite or produc ts ' s earc h eng ine hits .

TWITTE Rc reating a buzz is key to making s oc ia l media marketing w ork. s o be relevant and up-to-da te w ith your c ontent.

w ith c ons tant s ta tus updates that apply to your w ork and offer a memorable imag e or s c enario, you w ill build up a netw ork of potentia l c us tomers .

c onnec t a ll your multiple online s oc ia l media ventures s o that they eac h s hare the mes s ag e and ultimately a g oa l. this w ill s treng then your brand as it promotes a unified identity.

DIG G s ubs c ribe to a new s feed and c rea te your ow n s o that your c ontent is informed and informs your audienc e.

for the vira l effec t a key fac tor is s yndic a tion i.e. how your c ontent g ets to the firs t pag e of D ig g . A im for retw eets and c rea tes lots of tra ffic .

the more hits your c ontent g ets , the more people tap into the buzz you c reated. s earc h eng ines w ill then plac e you hig her on their lis ts and you w ill your audienc e.

C ON C LU -S ION

g uerilla marketing is a type of advertis ing a imed a t ac c es s ing the c ons umer on a pers ona l level. by operating outs ide traditiona l means , brands c an be experienc ed by c ons umers that have bec ome des ens itized w ith the overabundanc e of media advertis ing .

g uerilla marketing is a type of advertis ing a imed a t ac c es s ing the c ons umer on a pers ona l level. by operating outs ide traditiona l means , brands c an be experienc ed by c ons umers that have bec ome des ens itized w ith the overabundanc e of media advertis ing .s oc ia l media marketing is an advertis ing method that makes us e of s oc ia l netw ork s ervic e to inc reas e w eb pres enc e. this rang es from s imply advertis ing direc tly on s oc ia l netw orking s ites , vira l marketing that s preads throug hout the w eb, email, and w ord of mouth, or providing nic he s oc ia l netw orking s ites foc us ed around the item being advertis ed.

g uerilla marketing is a type of advertis ing a imed a t ac c es s ing the c ons umer on a pers ona l level. by operating outs ide traditiona l means , brands c an be experienc ed by c ons umers that have bec ome des ens itized w ith the overabundanc e of media advertis ing .s oc ia l media marketing is an advertis ing method that makes us e of s oc ia l netw ork s ervic e to inc reas e w eb pres enc e. this rang es from s imply advertis ing direc tly on s oc ia l netw orking s ites , vira l marketing that s preads throug hout the w eb, email, and w ord of mouth, or providing nic he s oc ia l netw orking s ites foc us ed around the item being advertis ed.internet marketing helps find potentia l c us tomers , c reates a buzz around your produc t and c an develop a s trong identity for your brand. in fac t, mos t org aniza tions now adopt thes e tw o types of s tra teg y to g enerate better bus ines s .

g uerilla marketing is a type of advertis ing a imed a t ac c es s ing the c ons umer on a pers ona l level. by operating outs ide traditiona l means , brands c an be experienc ed by c ons umers that have bec ome des ens itized w ith the overabundanc e of media advertis ing .s oc ia l media marketing is an advertis ing method that makes us e of s oc ia l netw ork s ervic e to inc reas e w eb pres enc e. this rang es from s imply advertis ing direc tly on s oc ia l netw orking s ites , vira l marketing that s preads throug hout the w eb, email, and w ord of mouth, or providing nic he s oc ia l netw orking s ites foc us ed around the item being advertis ed.internet marketing helps find potentia l c us tomers , c reates a buzz around your produc t and c an develop a s trong identity for your brand. in fac t, mos t org aniza tions now adopt thes e tw o types of s tra teg y to g enerate better bus ines s .

but it's never w hat you do but how it's done. s o s tay orig ina l, imag inative, c utting edg e and a lw ays memorable. do it your w ay, a lw ays .