social good app for ebt users: snapbasket

Post on 31-Jan-2015

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Hypothetical project pitch for USC Annenberg's Entrepreneurship and New Media Graduate course. The assignment: Create a social change/activism application to pitch to a "Shark Tank" like panel.

TRANSCRIPT

SNAPBasketprepared by:Bessie ChuJeanette OhmanCatherine PeiperGabriel Shapiro

CALIFORNIA EBT CARD

“Food Stamp Debit Card”

National Participation Rate:

46,670,373 Americans on Food

Stamps

* Almost entire population of South Korea or over half the population of Germany

14% of all Americans

Participation Rate by State: 1. Mississippi | 20.8% 2. Tennessee | 19.9% 3. Oregon | 19.9% 4. New Mexico | 19.8% 5. Michigan | 19.5%

43. California | 9.7% 1,015,481 individuals enrolled in Los Angeles

50. Wyoming | 6.3%

EBT USER STATISTICSNationwide State

EBT Users Need Pricing InformationLos Angeles SNAP Benefits are $151 per month ($34 per week)

If an item costs twice as much in a different

location, that’s another one of that item. That

could mean a difference

of several days of food.

SNAPBasket

PITCH:

Social Good1

2 Shared Interests

SNAPBasket is an easily accessed platform for low-income individuals in LA to get the most out of their grocery money with an emphasis on EBT Users

SNAPBasket

App searches for food across stores in a designated area to find the lowest

price item, basket of items, and grocery store to buy selected items

Core Value PropositionAddress need of low-income

individuals to find lowest priced grocery items.

What does the app do?

Key Functionalities

1. Look up grocery items and create shopping lists for lowest items

2. Area based feature: How far are you willing to go?

3. Find cheapest store, cheapest basket, cheapest item

4. Create shopping list to print, e-mail

5. Shows map to grocer location

- Create new items- Report and update

incorrect prices to update database

- Show map to store location

- Support in high need languages in Los Angeles:

- Chinese- Korean- Spanish

Additional Features

Click to open Google maps to store location

Lowest price Of that item

Check items you’ve already bought

Implementation StrategyPartnership

with EBT

Crowdsourcing and Integrating Interest Groups

Initial Roll-out in LA/USC Community

1

2

3

Add SNAPBasket logo and info to back of EBT Cards and other EBT documentation

Integrated Marketing Strategy with EBT

Partnership Between Communities through Crowdsourcing

EBT Users

Data Providers

Caveats & Legal Framework

Similar Proofs of Concept

Summary

Thank You

Questions?

SNAPBasket

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