social good app for ebt users: snapbasket

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SNAPBasket prepared by: Bessie Chu Jeanette Ohman Catherine Peiper Gabriel Shapiro

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Post on 31-Jan-2015

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Hypothetical project pitch for USC Annenberg's Entrepreneurship and New Media Graduate course. The assignment: Create a social change/activism application to pitch to a "Shark Tank" like panel.

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Page 1: Social Good App for EBT Users: SNAPBasket

SNAPBasketprepared by:Bessie ChuJeanette OhmanCatherine PeiperGabriel Shapiro

Page 2: Social Good App for EBT Users: SNAPBasket

CALIFORNIA EBT CARD

“Food Stamp Debit Card”

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National Participation Rate:

46,670,373 Americans on Food

Stamps

* Almost entire population of South Korea or over half the population of Germany

14% of all Americans

Participation Rate by State: 1. Mississippi | 20.8% 2. Tennessee | 19.9% 3. Oregon | 19.9% 4. New Mexico | 19.8% 5. Michigan | 19.5%

43. California | 9.7% 1,015,481 individuals enrolled in Los Angeles

50. Wyoming | 6.3%

EBT USER STATISTICSNationwide State

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EBT Users Need Pricing InformationLos Angeles SNAP Benefits are $151 per month ($34 per week)

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If an item costs twice as much in a different

location, that’s another one of that item. That

could mean a difference

of several days of food.

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SNAPBasket

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PITCH:

Social Good1

2 Shared Interests

SNAPBasket is an easily accessed platform for low-income individuals in LA to get the most out of their grocery money with an emphasis on EBT Users

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SNAPBasket

App searches for food across stores in a designated area to find the lowest

price item, basket of items, and grocery store to buy selected items

Page 9: Social Good App for EBT Users: SNAPBasket

Core Value PropositionAddress need of low-income

individuals to find lowest priced grocery items.

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What does the app do?

Key Functionalities

1. Look up grocery items and create shopping lists for lowest items

2. Area based feature: How far are you willing to go?

3. Find cheapest store, cheapest basket, cheapest item

4. Create shopping list to print, e-mail

5. Shows map to grocer location

- Create new items- Report and update

incorrect prices to update database

- Show map to store location

- Support in high need languages in Los Angeles:

- Chinese- Korean- Spanish

Additional Features

Page 11: Social Good App for EBT Users: SNAPBasket

Click to open Google maps to store location

Lowest price Of that item

Check items you’ve already bought

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Implementation StrategyPartnership

with EBT

Crowdsourcing and Integrating Interest Groups

Initial Roll-out in LA/USC Community

1

2

3

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Add SNAPBasket logo and info to back of EBT Cards and other EBT documentation

Integrated Marketing Strategy with EBT

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Partnership Between Communities through Crowdsourcing

EBT Users

Data Providers

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Caveats & Legal Framework

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Similar Proofs of Concept

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Summary

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Thank You

Questions?

SNAPBasket