social gaming: laying the groundwork for igaming
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SocialCasino Games:Marketing to Online Customers
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Moderator: Nancy Smith CEO Masterminds
RORY SHANAHANHead of Marketing Williams Interactive
CHARLES HARPER Vice President Double Down Interactive
MARIO MAESANO Vice President MarketingMaryland Live!
PANELISTS:
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Definition:Social Casino GamesGames that feature casino-style mechanics but without a real money wager or cash payout.
Played online, through social networks and on mobile platforms.
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Social Casino Games =Big BusinessToday: $1.7 billion2015: $2.5 billion
– Morgan Stanley
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Social Casino Gamers –Monthly Users35 million in the US170 million worldwide
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– Morgan Stanley
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57%
Are you?
FEMALE MALE
43%
How old are you?
Und
er 2
1 0
.63
%55+ 15.43%
21–3
4 4
3.66
%
35–4
4 20.70
%
45–54 19.57%
- 2012 SUPERDATA RESEARCH
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Social Casino GamesPotential Benefits
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New Player Acquisition
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Social Casino GamesPotential Benefits
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New Player AcquisitionBrand Building
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Social Casino GamesPotential Benefits
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New Player AcquisitionBrand BuildingEnhanced CRM
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Social Casino GamesPotential Benefits
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New Player AcquisitionBrand BuildingEnhanced CRMNew Revenue Streams
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What’s the potential ROI of social casino games?
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What’s the potential ROI of social casino games?
Will it be worth the investment?
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What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
©2013
What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend on-property? Or increase it?
©2013
What’s the potential ROI of social casino games?
Will it be worth the investment?
What will the percentage of cross over play be?
Will social game play reduce a customer’s spend on-property? Or increase it?
What will be the cross over play between social, online and traditional?
©2013
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