social games in europe: battlefield or bonanza

Social Games in Europe:

Battlefield or Bonanza?

Alexey Kostarev, CEO & Co-founder

europe is a large audience…

0

100

200

Facebook

beyond Facebook

Столбец1

other networks

15 main social networks

millionusers

Sources: socialbakers.com; data provided by social networks; reports of i-Jet Media research group

2 000 000

2 300 000

2 600 000

50 000 000

62 000 000

74 000 000

4 000 000

4 400 000

4 800 000

… and the audience KEEPS growing

Sources: data provided by social networks; reports of i-Jet Media research group

2010 2010

2010

0

20

40

60

80

Netlog

Skyrock

NK

VZnet

hi5 (EU)

Hyves

iWiW

Tuenti

Fotka.pl

Lokalisten.de

draugiem.lv

i.ua

grono.net

ONE.LT

rate.ee

millionusers

15 main networks

4

europe is heavily segmented By social networks…

Sources: data provided by social networks; reports of i-Jet Media research group

en ronl

defrspNetherlands

BelgiumSaudi Arabia

Germany France

Romania

… and by languages

Games in6

languages

Best monetizing distributions

Sources: data provided by social networks; reports of i-Jet Media research group

No absolutely open social network exists in Europe

half-closed

closed40% 60%

Source: reports of i-Jet Media research group

0

50000

100000

Facebook

15 main social

networks

social games

other applications

Only 1 app for 180,000 users on 15 main networks

Sources: appdata.com; data provided by social networks; reports of i-Jet Media research group

0

5

10

0

30

60

0

10

20

… But the numBer of social games KEEPS growing

2010 2010

2010Sources: data provided by social networks; reports of i-Jet Media research group

Only 1 developer for 700,000 users on 15 networks…

0

2000

4000

6000

Facebook

15 main social networks

apps authors

Sources: appdata.com; data provided by social networks; reports of i-Jet Media research group

0

15

30

0

10

20

0

2

4

… But the numBer of social game authors is growing

2010 2010

2010Sources: data provided by social networks; reports of i-Jet Media research group

The European market lacks FOR content – and it is

ready to consume apps, especially social games

Main problems of entering Europe

- Covering segmented audiences

- Fulfilling requirements of networks

- Lots of product managements

- Games genre

Farms occupy top3’s of social games in Europe

farms

business sims

tamagochi

others

Sources: data provided by social networks; reports of i-Jet Media research group

64%

16%

12%

14

Europe is a battlefield between developers

Europe

China

Russia

others

Sources: data provided by social networks; reports of i-Jet Media research group

30%

30%

20%

15

Preferences of social networks

game and service quality

partner’s experience

game genre

partner’s HQ country

Source: social networks opinion poll carried on by i-Jet Media in January 2011

16

other problems can be settled through:

or

17

Wild West Trains

by Evolution

Source: reports of i-Jet Media research group

$8,000+

18

Farm Frenzy

by Alawar Entertainment

$8,000+Source: reports of i-Jet Media research group

19

Thank you for your attention!

@iJetMediaalexeykostarev@gmail.com