social games in europe: battlefield or bonanza
TRANSCRIPT
Social Games in Europe:
Battlefield or Bonanza?
Alexey Kostarev, CEO & Co-founder
europe is a large audience…
0
100
200
beyond Facebook
Столбец1
other networks
15 main social networks
millionusers
Sources: socialbakers.com; data provided by social networks; reports of i-Jet Media research group
2 000 000
2 300 000
2 600 000
50 000 000
62 000 000
74 000 000
4 000 000
4 400 000
4 800 000
… and the audience KEEPS growing
Sources: data provided by social networks; reports of i-Jet Media research group
2010 2010
2010
0
20
40
60
80
Netlog
Skyrock
NK
VZnet
hi5 (EU)
Hyves
iWiW
Tuenti
Fotka.pl
Lokalisten.de
draugiem.lv
i.ua
grono.net
ONE.LT
rate.ee
millionusers
15 main networks
4
europe is heavily segmented By social networks…
Sources: data provided by social networks; reports of i-Jet Media research group
en ronl
defrspNetherlands
BelgiumSaudi Arabia
Germany France
Romania
… and by languages
Games in6
languages
Best monetizing distributions
Sources: data provided by social networks; reports of i-Jet Media research group
No absolutely open social network exists in Europe
half-closed
closed40% 60%
Source: reports of i-Jet Media research group
0
50000
100000
15 main social
networks
social games
other applications
Only 1 app for 180,000 users on 15 main networks
Sources: appdata.com; data provided by social networks; reports of i-Jet Media research group
0
5
10
0
30
60
0
10
20
… But the numBer of social games KEEPS growing
2010 2010
2010Sources: data provided by social networks; reports of i-Jet Media research group
Only 1 developer for 700,000 users on 15 networks…
0
2000
4000
6000
15 main social networks
apps authors
Sources: appdata.com; data provided by social networks; reports of i-Jet Media research group
0
15
30
0
10
20
0
2
4
… But the numBer of social game authors is growing
2010 2010
2010Sources: data provided by social networks; reports of i-Jet Media research group
The European market lacks FOR content – and it is
ready to consume apps, especially social games
Main problems of entering Europe
- Covering segmented audiences
- Fulfilling requirements of networks
- Lots of product managements
- Games genre
Farms occupy top3’s of social games in Europe
farms
business sims
tamagochi
others
Sources: data provided by social networks; reports of i-Jet Media research group
64%
16%
12%
14
Europe is a battlefield between developers
Europe
China
Russia
others
Sources: data provided by social networks; reports of i-Jet Media research group
30%
30%
20%
15
Preferences of social networks
game and service quality
partner’s experience
game genre
partner’s HQ country
Source: social networks opinion poll carried on by i-Jet Media in January 2011
16
other problems can be settled through:
or
17
Wild West Trains
by Evolution
Source: reports of i-Jet Media research group
$8,000+
18
Farm Frenzy
by Alawar Entertainment
$8,000+Source: reports of i-Jet Media research group
