social currency and old photos

Generating Social Currency with Old Photos

Travis WarrenWhippleHill, Inctravisw@whipplehill.com

FLICKR/POPTECH

FLICKR/POPTECH

"When technology becomes technically boring, it becomes socially interesting"

Thinking of good memories for just 20 minutes a day can make people more cheerful than they were the week before, and happier than if they think of their current lives, report researchers from Loyola University.

Researchers at the University of Southampton in the U.K. have also found nostalgia to be a potent mood booster. Since memories often star important people in our lives, they may give us a comforting sense of belonging.

A Standard Life study suggests 28 to 40-year-olds don't plan for the future because they prefer to

reminisce about past times. Yet experts say nostalgia can give meaning to our seemingly dull

lives. - “What is nostalgia good for?”

Library of Congress | horse | dog | shepherd | montana | Gravelly Range | Madison County | field | 1942 | August | collie | russell | lee | russelllee | work | country | lone ranger | sheltie | marlboro man | man | cowboy | horseback | great plains | transparency | big sky | plains | prairie | loyalty | pride | weathered | white horse | devotion | mans best friend | saddle | loyal | cowboy hat | blue sky | coat | gloves | grass | stirrup | bridle | reins | tumble weed | clouds | hills | Americana | cachorro | cavalo | cão | pastor | grass land | flea-bitten horse | chien | caballo | cheval | indian | stoic | sheepdog | farm dog | home | range | canine | animal | clowns | maria | jose | fernando | abba | baba | aladdin | feathers | master and servant

Tagging

Tagging

Library of Congress | horse | dog | shepherd | montana | Gravelly Range | Madison County | field | 1942 | August | collie | russell | lee | russelllee | work | country | lone ranger | sheltie | marlboro man | man | cowboy | horseback | great plains | transparency | big sky | plains | prairie | loyalty | pride | weathered | white horse | devotion | mans best friend | saddle | loyal | cowboy hat | blue sky | coat | gloves | grass | stirrup | bridle | reins | tumble weed | clouds | hills | Americana | cachorro | cavalo | cão | pastor | grass land | flea-bitten horse | chien | caballo | cheval | indian | stoic | sheepdog | farm dog | home | range | canine | animal | clowns | maria | jose | fernando | abba | baba | aladdin | feathers | master and servant

Library of Congress | horse | dog | shepherd | montana | Gravelly Range | Madison County | field | 1942 | August | collie | russell | lee | russelllee | work | country | lone ranger | sheltie | marlboro man | man | cowboy | horseback | great plains | transparency | big sky | plains | prairie | loyalty | pride | weathered | white horse | devotion | mans best friend | saddle | loyal | cowboy hat | blue sky | coat | gloves | grass | stirrup | bridle | reins | tumble weed | clouds | hills | Americana | cachorro | cavalo | cão | pastor | grass land | flea-bitten horse | chien | caballo | cheval | indian | stoic | sheepdog | farm dog | home | range | canine | animal | clowns | maria | jose | fernando | abba | baba | aladdin | feathers | master and servant

Folksonomy

Now What?

Honored Alumni Reunion

- happens annually- tied to board meeting

http://www.mpix.com

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2004 1994 1984 1974 1973 -

DEMOGRAPHIC SWEET SPOT

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- Slideshows

- Framed Prints

- Email Stewardship Pages

- use them on Chuck’s Corner

- Flickr Drive-bys

- Starting Conversations on Facebook & Twitter

Where are we?

Where now?

POPTECH

internet enables new possibilities for the world’s cumulative free time

TRAVISWARREN_123

proctorarchives

proctorarchives

proctorarchives

Proctor Academyuser

collection

set

New Hampshire

photo

groupmember

Proctor Academyuser

2008/092009/10

HockeyTheater

members

Proctor Archives

Proctor In Focus

Homepage

othermembers

New Hampshire

</presentation>

Social currency can be divided into six dimensions or levers:

It is about creating a sense of community and by that a strong affiliation between customers, consumers and users of a brand. Having social currency increases a brandʼs engagement with consumers and interaction with customers, and by that adding to the customer conversation around the brand, it grants access to information and knowledge, which is being shared within the customer base. Belonging to a group also helps users of a brand to grow personally by accessing new utility and also developing their own identity in the respective peer group. A strong attachment to a brand will also be a core driver for an active advocacy recommending or even defending the brand.

http://en.wikipedia.org/wiki/Social_currency