social commerce introduction
Post on 13-May-2015
968 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Commerce
Monday, 25 April 2011
- Introduction: What it is
- Explanation: Why it works
- Examples: How it works
tonight’s Talk...
Monday, 25 April 2011
Introduction
Monday, 25 April 2011
Monday, 25 April 2011
E-COMMERCE + SOCIAL MEDIA
= Social Commerce
Monday, 25 April 2011
E-COMMERCE - IN the first 3 months of this year e-commerce reached £10 Billion
- online sales grew by 18% in 2010 compared to 2009, and are expected to grow by 13% in 2011
- IN the USa excludING groceries, e-commerce now makes up 13% of all retail activity
Monday, 25 April 2011
Social Media - Facebook has over 600 million active users, 50% of users log-on daily
- Twitter has over 200 million users, with 140 Million tweets published per day
-more than half of Western Europe’s online population will use It at least once a month
Monday, 25 April 2011
“50% of digital marketing growth (rising from $46.6 billion to $300 billion in 2020) will come from
social commerce”
Media Economist: Jack Myers
Monday, 25 April 2011
“70% of consumers trust friends’ opinions when making purchasing
decisions online”
Nilsen Net ratings
Monday, 25 April 2011
so, WHY IS SOCIAL COMMERCE SO EFFECTIVE?...
Monday, 25 April 2011
Simple Answer: You trust your friends
Monday, 25 April 2011
Monday, 25 April 2011
All information and ideas contained in this presentation are confidential. © The Captaincy 2011
Nat
ural
ene
rgy
deve
lopm
ent
Age 4 – 16: Who is like me?
Age 1 – 6: Who do Ibelong to?
Age 18 – 35:What can I be?
Age 30 – 60:What have I become?
Age + 55:What can I still be?
Age 14 – 28:Who can I be?
Life Stages in the Real World
Source: Synovate Censydiam Institute Global Research
From natural being to cultivated being
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
PURCHASING PROVESADVOCACY
Monday, 25 April 2011
“The average facebook user has 130 friends”
Facebook press office
Monday, 25 April 2011
TURNING TRANSACTIONS INTO COMMUNICATIONS
Monday, 25 April 2011
Examples
Monday, 25 April 2011
Group buying
Monday, 25 April 2011
Transaction Tracking
Monday, 25 April 2011
Transaction Tracking
Monday, 25 April 2011
Social recommendation
Monday, 25 April 2011
Peer/user validation
Monday, 25 April 2011
summary
Monday, 25 April 2011
If TRANSACTIONS Are Now COMMUNICATIONS...
Monday, 25 April 2011
Then how you sell is now as important as
what you sell
Monday, 25 April 2011
top related