social commerce introduction
DESCRIPTION
A brief introduction to Social Commerce done by me (Tom Le Bree) for April's And Then The World Presents... talk at The Hospital Club. N.B. This is best viewed in full-screen mode.TRANSCRIPT
Social Commerce
Monday, 25 April 2011
- Introduction: What it is
- Explanation: Why it works
- Examples: How it works
tonight’s Talk...
Monday, 25 April 2011
Introduction
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Monday, 25 April 2011
E-COMMERCE + SOCIAL MEDIA
= Social Commerce
Monday, 25 April 2011
E-COMMERCE - IN the first 3 months of this year e-commerce reached £10 Billion
- online sales grew by 18% in 2010 compared to 2009, and are expected to grow by 13% in 2011
- IN the USa excludING groceries, e-commerce now makes up 13% of all retail activity
Monday, 25 April 2011
Social Media - Facebook has over 600 million active users, 50% of users log-on daily
- Twitter has over 200 million users, with 140 Million tweets published per day
-more than half of Western Europe’s online population will use It at least once a month
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“50% of digital marketing growth (rising from $46.6 billion to $300 billion in 2020) will come from
social commerce”
Media Economist: Jack Myers
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“70% of consumers trust friends’ opinions when making purchasing
decisions online”
Nilsen Net ratings
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so, WHY IS SOCIAL COMMERCE SO EFFECTIVE?...
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Simple Answer: You trust your friends
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Monday, 25 April 2011
All information and ideas contained in this presentation are confidential. © The Captaincy 2011
Nat
ural
ene
rgy
deve
lopm
ent
Age 4 – 16: Who is like me?
Age 1 – 6: Who do Ibelong to?
Age 18 – 35:What can I be?
Age 30 – 60:What have I become?
Age + 55:What can I still be?
Age 14 – 28:Who can I be?
Life Stages in the Real World
Source: Synovate Censydiam Institute Global Research
From natural being to cultivated being
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Monday, 25 April 2011
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PURCHASING PROVESADVOCACY
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“The average facebook user has 130 friends”
Facebook press office
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TURNING TRANSACTIONS INTO COMMUNICATIONS
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Examples
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Group buying
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Transaction Tracking
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Transaction Tracking
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Social recommendation
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Peer/user validation
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summary
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If TRANSACTIONS Are Now COMMUNICATIONS...
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Then how you sell is now as important as
what you sell
Monday, 25 April 2011