soap bars · 10 vivel 94 4 100 discount - inr 22 11 cinthol 99 5 100 4 + 1 & discount - inr 9...

SOAP BARSA MARKET OVERVIEW

The purpose for this resource is purely educational. It is designed to help individuals get an insight about the soap bars industry in a particular rural region in Delhi. The information of the exact source of market data has not been specified for business purposes but you can get more information about the same by contacting us. Moreover, segmentation and positioning along with correlation between variables have also not been included for business purposes.

The information made available encompasses the brands available in the market and the consumer perspective towards the brands. It also analyses various factors of a soap bar that the consumer lay importance on while making a purchase. Additionally, it outlines the current brand used by the consumers and also looks into the reasons why consumers prefer that brand. Lastly, it highlights the drawbacks felt by the consumers while using the particular brand.

You are welcome to use the resource depending on your purpose and we request you to credit us (Ruban Consultancy) as the source while using it. We are working to make more resources available to you to ensure that our mission of a shared knowledge culture is achieved. For any further information or queries, you can contact us at admin@rubanconsultancy.com

*Please note that the data collected and insights gained in this resource is on the basis of first hand market research and no supporting sources of data was used for the same.

An OverviewPreface

Soaps AvailableThis section highlights all the brands of soap bars that were available with the vendor along with the promotional scheme, price and additional details.

S. No. Brand Price (INR) Set Weight (Grams) Promotion

1 Santoor 90 4 100 Discount - INR 16

2 Breeze 30 4 55 3 + 1

3 Godrej No.1 68 4 100 3 + 1 & Discount - INR 13

4 Lux 90 4 100 Discount - INR 18

5 Dettol 140 4 125 Discount - INR 47

6 Lifebuoy 40 4 62 Discount - 14%

7 Pears 164 4 125 Discount - INR 22

Soaps Available (Continued)

This section highlights all the brands of soap bars that were available with the vendor along with the promotional scheme, price and additional details.

S. No. Brand Price (INR) Set Weight (Grams) Promotion

8 Dove 125 4 75 3 + 1

9 Medimix 45 1 - -

10 Vivel 94 4 100 Discount - INR 22

11 Cinthol 99 5 100 4 + 1 & Discount - INR 9

12 *Lux 40 4 100 Discount - INR 18

13 *Godrej No.1 40 4 - 3 + 1 & Discount - INR 13

*Please note that Lux and Godrej No.1 have a smaller and a bigger variant that were available

Demographic Overview

The customers were asked about their age, gender and occupation to cover the demographic aspect

of the research. The demographic overview helps to understand if the research is well spread out or

not.

Age

This section focuses on the age of the

consumers that were surveyed.

OccupationThis section focuses on the occupation of

the consumers surveyed.

GenderThis section focuses on the gender of the

consumers surveyed.

Purchasing DecisionThis section focuses on the purchasing

decision taken by consumers. It tells us

about whether the consumer purchase for

themselves of their families.

Brand Overview

Brand overview focuses to analyse various brands in the marketplace over the following variables

along with brand preference and brand recommended.

High Visibility

The focus of this section is on the brand of

soap bars that is highlighted the most by

the shopkeepers.

Clearly, Godrej No.1 has the highest visibility amongst all the brands available.

Brand RecommendedThis section focuses on the brand of soap

bars recommended by shopkeepers.

Clearly, Godrej No.1 is highly recommended by the shopkeepers.

Sales

This section focuses on the brands that

are sold the most by the shopkeepers.

Clearly, Godrej No.1 is the brand that is sold the most in the marketplace.

Availability

This section focuses on the brands that

highly available with the shopkeepers

during the current time period.

Clearly, Dettol and Godrej No.1 are the brands that are highly available with the

shopkeepers.

Market Variety

This section focuses on the brand that

dominates the market or holds the highest

market share in terms of variety in

offerings.

Clearly, HUL has the highest number of brand offerings in the market

Brand PreferenceThis section highlights the brand preference of consumers in terms of the soap bars that they currently use.

Clearly, Dettol has the highest brand

preference amongst consumers.

Brand LoyaltyThis section focuses on the factors on the

basis of which the consumers are loyal to

the brands they use currently.

Clearly, Quality of the soap bars is the primary reason why consumers prefer their

respective brands.

Brand StageThis section highlights the various stages of brands in the marketplace from the perspective of the shopkeeper as they are the first source of information about the soap bars.

Factor Overview

Factor overview focuses on the attributes of a soap bar from the consumers perspective. It helps to

understand the factor laid importance by the consumers.

Factor OverviewThis section focuses on the factor laid importance on attributes by the consumers.

Clearly, Brand and Quality are the

attributes that the consumers lay the most

importance on while making a purchase.

*Please note: The attributes with the

lowest value have the highest

importance. For example, values of

attributes closer to 1 are very important

and the importance keeps decreasing as

the values increase.

Colour

This section focuses on the colour of soap

bars that the consumers prefer.

Clearly, Green is the colour of soap bar that the consumers prefer

ShapeThis section focuses on the shape of soap

bars that the consumers prefer

Clearly, Rectangle is the shape that consumer prefer of their soap bars

Additional Information

Additional Information provides insights that help to obtain a complete overview of the soap bars in

the marketplace.

Amount SpentThis section focuses on the average

amount of money spent by consumer on a

single soap bar.

Please Note:

A consumer purchases a set (4-5 soaps)

of soaps on a single purchase.

Clearly, is the range between which consumers spend most frequently on a single soap

bar.

ImprovementsThis section focuses on the attributes that the consumers feel that the soap bars can improve on to provide them more utility.

Clearly, Price is the attribute that the

consumers that the soap bars should

improve on.

Word AssociationThis section focuses on the words that the

consumers associate a soap bar to.

Clearly, Quality is the most associated by the consumers to a soap bar.

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