so you wanna be mark zuckerberg

So You Wanna Be Mark Zuckerberg?

Focus on The Arts 2011Kathryn FinneyCEO and Founder, Simply Good Media

TODAY’S TASK: Develop an Idea for an

Innovative Mobile and/or Web Based

Company

The Thought Cycle Innovation

Generating the Idea

DevelopmentDeveloping the Idea

ActualizationPutting the Idea in

Action

Will Smith

The Thought Cycle: Will Smith Innovation

To Be Biggest Movie Star in the World

DevelopmentResearched the highest paid movie stars and the

type of films they make

ActualizationTook roles in big budget action films

The Thought Cycle: FacebookInnovation

To communicate with friends & family via the web

DevelopmentWrote code/built system

ActualizationReleased system to

Step 1:Innovation

(aka Getting the Idea)

The Thought Cycle

Innovation Generating the Idea

DevelopmentDeveloping the Idea

ActualizationPutting the Idea in Action

Where Do Ideas Come From?Problem Solving Ideas that solve specific problems. Ex: traffic light

Evolutionary Ideas that evolve from other ideas. Ex: Microsoft windows

SymbioticSeveral ideas combine to create a new idea. Ex: Smartphones

Serendipitous Discovery Ideas created unintentionally. Ex: Viagra and Post it Notes

Great Ideas Often Solve a Problem

or Address A Need

Task #1List Three Problems/Needs You Currently Have in Your Life Right

Now

Example of Problems

- My family has problems sticking to a recycling program

- I can’t find a date to prom- It takes too long for my cell phone to stream

video- It’s hard to find a job- It’s hard for me to keep up with my favorite

bands

Step 2: Developing the

Idea

The Thought Cycle Innovation

Generating the Idea

DevelopmentDeveloping the Idea

ActualizationPutting the Idea in Action

John Snow’s Spot Diagram of the 1854 Cholera Outbreak

Nike Classic Cortez

Brainstorming with Others Often the Best Path to A

Solution

My StarbucksIdeas.com

Ideas and Solutions Submitted Online by Customers

Task #2Share Your Problems/Needs With

Your Group and Brainstorm Solutions.

Example of Solutions

Problem: I can’t find a date to promSolution: A School Dance Dating Service

Problem: It’s hard to find a jobSolution: Online Dating Service for Teens

Problem: It’s hard for me to keep up with my favorite bands

Solution: An Online Fan Network

Step 3: Actualization

(aka Making the Idea A Reality)

Timing is as Important as the Idea

The key to Facebook and Google’s success…was not a single novel idea (social networks and search engines existed before), but having

the right people in place to think creatively and make it happen- Mark Zuckerberg

Facebook Growth 2008

Twitter Growth 2008

Task #3Choose the Problem and Solution

That Most Interests You

Execution is as Important as the Idea

Tesla vs. Macroni (& Edison)

Mark Zuckerberg vs. Winkelvoss Twins

“If you would have invented Facebook, you would have invented Facebook.”

Task #4In No more Than Two Sentences Write How You’re Going to Execute Your Idea

The Thought Cycle Innovation

Generating the Idea

DevelopmentDeveloping the Idea

ActualizationPutting the Idea in Action

Final Task: Put Together Your Elevator Pitch

What is an Elevator Pitch?

A short (30 seconds or less) explanation of your idea, solution,

and strategy for execution that would make me want to give your

company money.

Your Elevator Pitch Should Answer the Following Questions:

• What is Your Problem/Need• What is Your Solution• How are You Going to Execute the

Solution

Elevator Pitch Session 411

• Audience of Potential Investors will have 1 minute to ask your questions about your business.

• Each Investor Will Vote for One Company (not their own)

• Judged on the following:– Creativity of idea– Attention to detail– Ability to answer investor questions

In Closing….

JUST DO IT!!!!

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