so easy international franchise concept

Go Global with so easy®

so easy® Foreign Language Institutes is the leading choice in Foreign Language Education!

Having decades of experience, we have educated more than 600.000 students. We specialize in successful foreign language teaching. We offer our services not only to students but also to adults and professionals as well as to specialized groups that have specific language needs, i.e. business English

Who we are

Company Profile

so easy® Foreign Language Institutes fall under the umbrella ofso easy Group of Companies®doing business in Greece since 1994 representing six brands:

so easy® Foreign Language Institutes Win.Net® IT/ digital Education Institutes easy franchise® Franchise Consulting Company easy solution ® Communication & Marketing Company easy expo ® Sales Development Company

Network

Our network includes more than 175 educational centers in different countries.

Location of educational centers:– central locations with high visibility

In a few words, a sound network that guarantees the market visibility of the brand and the easy access of the student.

Our Services

Our students learn foreign languages through state-of-the-art teaching methods which are adapted to the needs of modern-day life - for example through experiential learning.

With our unique teaching approach, which is adapted to the needs of each student, we can guarantee that our students learn foreign languages and speak them like their native language.

Mission Statement

We offer high quality academic services by setting the highest standards in language learning, abiding to the demanding educational requirements of our times.

Our Mission is to Change the Way Foreign Languages are being Taught!

Core Business

In Greece we are considered the No.1 choice in foreign language teaching withthe most upscale and high-end: Academic Methods, Educational Background,Technological Aids,Modern Environment,Business Practicesand Marketing Applications.

Awards

Best Internal Organization Award, Franchise Awards 2011

Customer Oriented Franchise Award, Franchise Awards 2010

Best Concept Design Award, Franchise Awards 2009

Be Spoken Franchisor Award, Franchise Awards 2012

Awards

Having been awarded in 2010 as the Best Customer Oriented Franchise System and in 2011 as the Franchise system with the Best Internal Organization, and in 2012 as the Be Spoken Franchise, so easy® Foreign Language Institutes is considered to be a highly attractive concept with a huge business potential.

Our Venues

Our Venues - The ideal learning environment

At so easy ® Foreign Language Institutes we pay attention to every detail. So the environment in our language schools is according to the latest trends of interior design and the classes are equipped with the latest audiovisual equipment.

We create a pleasant and relaxing learning environment which is the framework of our teaching experience. At our institutes we have moved away from the typical classroom and we have created warm and friendly places of learning.

Academic Department

The Academic department is considered to be the core of so easy® Foreign Language Institutes. This department is divided in such a way, that each language has its own academic director, who is responsible for firstly keeping up to date with the latest trends in his language area and the curriculum and secondly evaluating and assessing the teaching staff. Furthermore, he supports and advises his academic team whenever they need it while simultaneously retaining a high level of teaching.

Academic Program

Experienced and qualified teachers use innovative methods and teaching strategies to ensure complete success. The Academic Program adheres to International Prototypes as stated by the Common European Framework

Academic Approach

Our Academic Philosophy is our

Power Button

Academic Product

Academic Partners

Marketing Strategy

Brochures

Posters

Banners/Stands

Outdoor Advertisements

Printed Media

Press Releases/Newsletters

Internet Advertisements

Corporate Website

Social Media

http://www.facebook.com/soeasygr

https://twitter.com/#!/soeasy_gr

Reward Program “Bring a Friend”

We have created a special reward program providing discount to students bringing friends for enrollment.

Cooperation Systems

• so easy® Foreign Language Institute has uniform specifications regarding the construction of the foreign language institutes, the layout, the marketing and other factors that characterize the so easy concept.

• These specifications are an important part of the so easy concept and our master franchisee will be its guardian.

Master Franchise

• The business and investment package offered by so easy® Foreign Language Institutes includes a wide range of options.

• The so easy® Foreign Language Institute master franchisee can/has the option to develop:

- A solid company owned and operated network of so easy® Foreign Language Institutes- A strong franchise network of sub-franchised so easy® Foreign Language Institutes owned and operated by motivated franchisees.

Master Franchise – The Opportunity

• so easy Foreign Language Institutes grants the master rights for a given territory to a partner, Franchisee. This master franchisee has the right to exploit and develop his own market.

• so easy Foreign Language Institutes and the master franchisee sign a master franchise agreement which regulates the terms and conditions of the cooperation.

Master Franchise in Action

Part of this agreement is also a mutual agreed development plan. This development plan quotes the estimated progress of development regarding new foreign language institute inside the master franchisee’s territory in a specific timeframe.

Development Plan

The master franchise agreement regulates also the financial part of the cooperation, starting at the territory fees, the initial franchise fees to be paid for each new foreign language institutes, the ongoing royalties, as well as the marketing fund and the advertising procedures that the master franchisee has to implement inside his territory.

Financial Agreement

Key Terms

Term of master franchise agreement is normally 9-12 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and on other factors of the local market.

Master franchise rights: In order to activate the right of master franchising, thus granting licenses to sub franchisees it is mandatory to operate a successful pilot foreign language institute for a reasonable period of time inside the territory, before starting to develop a network of franchises.

Territory: Normally a whole country, but this varies depending on the size as well as on other factors that may characterize a territory or a geographical region.

Exclusivity: exclusivity is guaranteed from the beginning, even if expansion via franchising starts after a certain period of time.

Key Terms

Total Quality Support System (TQSS)

Total Quality Support System is the gateway to success. The know-how of So easy Foreign Language Institutes, together with the support of a powerful company will ensure the dominance in your local market. Total Quality Support System is divided into 3 basic sectors:

•Initial and ongoing training through “train the trainer” procedures

•academic support

•operations support

Train the Trainer

• The aim is to secure smooth and successful operation of each so easy® foreign language institute.

• Train the Trainer is part of the whole support procedure and it is the way to pass over our know-how to our Master who will be responsible for training his sub-franchisees.

• Train the Trainer as well as re-training is offered through online training.

Train the Trainer

• In addition to this, our know-how is written down in specially designed manuals covering all operational and education aspects of all day to day procedures

• Training in network development is also offered to our Master, as we believe, that developing his own network of sub-franchised So Easy Foreign Language institute is of the upmost importance for the project profitability

Academic

Our Academic Department trains your academic director. This ensures, that all the academic guidelines and strategies will be followed by your so easy foreign language institute .

Our Academic Department will provide your academic director with all the necessary knowledge and information as well as the teaching materials required in order to run a successful so easy Foreign Language Institute.

Academic Sections covered:

• Training in bibliography

• Training in teacher recruitment

• Manuals

• Teaching materials –Syllabus

We provide you with teaching and lesson plans, teachers guidelines, and other materials, so that you can evaluate and monitor your teachers as well as the performance of your students.

Support

Our Support Department trains your support director so that he can provide help to all the departments the academic the marketing and the administration department. In addition to this, we offer manuals which specify exactly how each department works.

What it takes to open a pilot centre

• Space requirements: 100-120 sqm

• Expected total investment: 40.000-50.000€

This includes the total set-up, fitting out and decorating the new educational center, as well as the territory (entry) fee

• Entry fee: 20.000€

• Flat fee: xxx

• Marketing fees: 0%

• Return on investment: approx. 12 months

Support Systems

Academic Support

Marketing Support

Technical Support

Administration Support

Master Franchise - Next steps

Franchise Headquarters:108 Kountouriotou Str, 18532, Piraeus,

Tel: 0030 210 4137919, e-mail:international@easyfranchise.gr