snapshot of social media trends 2016

Snapshot of Social Media TrendsApril 26, 2016

Snapshot of Social Media Trends

Snapshot of Social Media TrendsApril 26, 2016

Snapshot of Social Media TrendsApril 26, 2016

What we’ll cover today

• Social media platforms that are having a breakout year so far

• Trends gaining traction among apps

• Trends happening in social media in general

• New technologies that are going to impact social media

Snapshot of Social Media TrendsApril 26, 2016

Snapchat

Snapchat

• Now valued at around $16 billion

Snapshot of Social Media TrendsApril 26, 2016

Snapchat

•Now valued at around $16 billion

•100 million daily users

Snapshot of Social Media TrendsApril 26, 2016

Snapchat

•Now valued at around $16 billion

•100 million daily users

•8 billion video views per day

Snapshot of Social Media TrendsApril 26, 2016

Snapshot of Social Media TrendsApril 26, 2016

Why is Snapchat such a mystery?

• Nearly impossible to grow an organic audience

• No user suggestion page

• No content discovery portal

• No easy way to share snaps

Snapshot of Social Media TrendsApril 26, 2016

100% engagement

Snapshot of Social Media TrendsApril 26, 2016

VS.

Snapshot of Social Media TrendsApril 26, 2016

Slack

Slack

•Now valued at $2.8 billion

•1.1 million daily users

•Almost half of those users joined this year

Snapshot of Social Media TrendsApril 26, 2016

Snapshot of Social Media TrendsApril 26, 2016

The integrations!

•You can set up a chat room in Slack that tells you every time someone mentions you on Twitter.

Snapshot of Social Media Trends

The integrations!

•You can set up a chat room in Slack that tells you every time someone mentions you on Twitter.

•You can set up a chat room that imports every picture MITpics posts on Instagram.

Snapshot of Social Media TrendsApril 26, 2016

Snapshot of Social Media TrendsApril 26, 2016

Facebook

Snapshot of Social Media TrendsApril 26, 2016

Why you can’t ignore Facebook

• Nearing 3 billion users, and Facebook is actively looking to find its next 3 billion users

• It’s getting “sticker”

• Facebook has the most engaged audiences across demographic segments

App trends

Snapshot of Social Media TrendsApril 26, 2016

App trends

•Messaging apps (dark social)

Estimated 70% of social shares are dark

First-time social media user in 2016 will join WhatsApp and Facebook

Snapshot of Social Media TrendsApril 26, 2016

App trends

•Push notifications

User engagement can be as high as 80%

Kahuna data reports customizing delivery time can result in conversion increase of 384%

Snapshot of Social Media TrendsApril 26, 2016

General social media trends

Snapshot of Social Media TrendsApril 26, 2016

Image: ingiteordigital.com

General trends

•Live-streaming

Periscope has 2 million daily users

350,000 hours of video streamed daily

Snapshot of Social Media TrendsApril 26, 2016

General trends

•Ads

Snapshot of Social Media TrendsApril 26, 2016

General trends

•Ads

Facebook

Snapshot of Social Media TrendsApril 26, 2016

General trends

•Ads

Facebook

Twitter

Snapshot of Social Media TrendsApril 26, 2016

General trends

•Merging of services

You can request an

Uber ride in Facebook

Snapshot of Social Media TrendsApril 26, 2016

General trends

•Merging of services

You can request an

Uber ride in Facebook

You can check the

status of a package

Snapshot of Social Media TrendsApril 26, 2016

Tech innovations

Snapshot of Social Media TrendsApril 26, 2016

Image: rcpmarketing.com

Virtual reality

Snapshot of Social Media TrendsApril 26, 2016

Virtual reality

Snapshot of Social Media TrendsApril 26, 2016

Driverless cars

Snapshot of Social Media TrendsApril 26, 2016

Image: bbc.com

Snapshot of Social Media TrendsApril 26, 2016

Thank you!

Questions?

Snapshot of Social Media TrendsApril 26, 2016

@thejennyliiamjenny@mit.edu