snapchat: bridging the communication chasm in online courses

SnapchatBridging the

Communication Chasm in Online Courses

Find Us on SnapchatMelissa Venable

(melissa_venable)Jon Ernstberger

(jernstberger)

What is Snapchat?

• Video/photo-sharing app

• One can send instant messages

• People can add effects, drawings, or text over top of the videos (or stills) shared.

• You can choose to share with one, a few, or everyone who follows you.

• The images disappear after a set amount of time.

Snapchat 101 - A little background info...

General Population“Most youthful user base” - 45% of users ages 18 to 24 [2]- 71% under age 35 [3]

4 billion video views daily [4]35 million monthly users in U.S. [4]

College Students77% of college students use on a daily basis [1]Why?

- “it’s creative” (37%)- “to keep in touch” (27%)- “easier than texting” (23%)

Note to self: Do not search for “leaked snaps”

Snapchat Story - The real opportunity

Audio• AAC• 48000 Hz• 132 kb/s (Videoconferencing

quality)

Video• h.264 (mp4)• 480x852• 3.86 Mb/s• 29.53 fps

Home Depot asks, "What are you working on?" They don't focus on the tool. Technology should be the same.--Dr. Hope Nordstrom (@DrHope4Tech)

Why Snapchat?

Yin

• Discussion Board

• Email

• Skype, Hangouts, Collaborate, etc.

• Twitter/FB/Google+

Why Snapchat?, cont.

Yang

• audio, video capabilities• mobile• social (no “like,” favorites, comments)• asynchronous - individual or group• temporary nature of “snaps” • one replay per day *

As of 9/15, additional replays can be purchased [8]

Why Snapchat? (3)

Filling a Gap

• Sharing personality via audio/video• Made for mobile• Symbols are drawn and not typed• Asynchronous• Security; Private or public• Not searchable!

Competitors include: Beme, Slingshot, Periscope

A New Direction?Time-limited

sharing platformsVisual media What's the hook? Why does it do that? Also …

Beme Video, images Record w/o looking through camera, Video reactions of receiver to sender

Authenticity of experience and representation (non-edited, non-filtered)

No likes, favorites, comments

Slingshot Looping video, images

Group messaging app

Added function to existing platform

Affiliated with Facebook

Periscope Video Broadcast live video from your location via mobile app

Spontaneity (share what you see in real-time)

Competitive "most loved" list

• Recruiting and Marketing• Reminders and Alerts• Campus Awareness

How are colleges using Snapchat already?

Ideas for Online Classes

Storytelling activity [5] Journalism, Mass Communications courses, Drake Univ.

• Storyboarding technique• Practice using different Snapchat featuresLanguage learning vocabulary drill [6]

Denver High School, Iowa• Instructor sends video, students respond

with photos and captions• Classroom accounts, optional for students Digital citizenship teaching moment [7]• Digital permanence• Fast pace of sharing• Security and privacy awareness

What else is possible? ...

Course announcements and reminders- Tip of the week from instructor- Countdown to final exam or project- Student-run class account

Instructor feedback to students - Individual assignments- Team/small group progress checks- Snapping grades

Pros/Cons with Use in Higher EducationPros

Classroom• Getting to your students. • Using widespread technology • Can be effectively used.• You can communicate mood.

Around Campus• Reduces managed infrastructure.• Part of a retention strategy

Cons

Classroom• Privacy issues (HIPAA)• No transcript of interaction • Leaked Snaps

Around Campus• May not have the bandwidth.• Staff time• Bullying tool• Leaked Snaps

DEMONSTRATION - screenshot back-up?

Ready to try it out?

Search for “Snapchat”

Setup and Usage

• All the normal processes

• Click on the “Ghost”• Can add friends• The “cog” is settings• The QR code (which Snapchat resurrected!)

• Upper right-hand icon switches front/back cameras

• Big circle takes images (single tap) or videos (press and hold)

Snapchat 101

“How To”

SnapsStoriesChatCaptions and DrawingsFilters and Overlays

Find Us on SnapchatMelissa Venable

(melissa_venable)Jon Ernstberger

(jernstberger)

References

[1] Study Finds 77% of College Students Use Snapchat Daily http://mashable.com/2014/02/24/snapchat-study-college-students/[2] Breakdown of Demographics for Different Social Networkshttp://www.businessinsider.com/update-a-breakdown-of-the-demographics-for-each-of-the-different-social-networks-2015-6 [3] Millennials Snapping Up Snapchat, Study Findshttp://www.cnet.com/news/snapchat-a-magnet-for-youngsters-new-study-shows/ [4] The State of Snapchat Analytics http://delmondo.co/snapchat-analytics-ebook/ [5] Snapchat Storytelling Templatehttp://chrissniderdesign.com/blog/2015/04/06/snapchat-storytelling-template/[6] Using Snapchat and Vines in Classrooms http://www.hillcresthighlighter.com/snapchat-and-vines-in-classrooms.html [7] Does Snapchat Have a Place in the Classroom?http://blog.learningsciences.com/2015/06/23/does-snapchat-have-a-place-in-the-classroom-social-media-for-teachers/[8] Snapchat Launches First In-app Purchases with ‘Replay,’ Adds Selfie Filters http://www.forbes.com/sites/kathleenchaykowski/2015/09/15/snapchat-launches-first-in-app-purchases-with-replay-adds-selfie-filters/

ResourcesPhoto and Video Sharing Grow Online http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/

What Online Students Want Compared to What Institutions Expect http://www.westga.edu/~distance/ojdla/summer172/bailie172.html

Facebook Tried To Buy Snapchat For $3B In Cash. Here's Why http://www.forbes.com/sites/jeffbercovici/2013/11/13/facebook-wouldve-bought-snapchat-for-3-billion-in-cash-heres-why/

Snapchat Grows Up: How College Officials Are Using the App http://time.com/36307/snapchat-grows-up-how-college-officials-are-using-the-app/

The Noob’s Guide to Using Snapchathttp://millennialceo.com/social-media/snapchat-guide/

4 Ways Snapchat is Going to Collegehttp://www.onlinecolleges.net/4-ways-snapchat-is-going-to-college/

Contact Us!

Melissa Venable

YouTube/Google+: +MelissaAVenableTwitter: @Melissa_VenableSnapchat: melissa_venableWeb: https://about.me/melissavenable Email: melissa.a.venable@gmail.com

Jon Ernstberger

YouTube/Google+: +jernstbergerTwitter: @jernstbergerSnapchat: jernstbergerWeb: jonernstberger.comEmail: jernstberger@lagrange.edu