smoke, mirrors & social media - the corporate view

Just one guy, on the Internet, in a social network, with a

digital team (and in a corporate).

... his views on the business of new media

(Andy Hadfield is a digital strategist at FNB South Africa.

His business card says: The Internet & Social Media Guy)

The first thing Andy learned when working for a bank...

... Having money available in the ATM is the most important thing at the end of the day...

The second thing Andy learned when working for a bank...... Say GoodBye to the Mac!

The third thing Andy learned when working for a bank...... Being a fly on the wall of the “social conversation” is nice.

Talking back is better.

Two projects.

... And they’re all about adding value and

talking back.

IdeaBounty (www.ideabounty.com) An experiment in crowdsourcing

Excellent ResultsExcellent PR (Muti No. 5)

But a far greater opportunity exists ... Who wouldn’t want to engage with people who are engaging your brand?

IdeaBounty (www.ideabounty.com)

Trying to add value, when all around you are poking.

Niche approachAdding value / Driving salesTalking to CustomersCreating a touchpoint, not a service

Why can’t we bank where no bank has banked before?

Trying to add value, when all around you are poking.

But more importantly...Look to the future – the silos won’t

last

FaceBook = Corporate Social Training 101

Pitching to corporates?

If you’re an agency – Watch those costs...

it’s not about experimentation anymore. It’s about results.

And results only come if you’ve got the processes behind them

www.andyhadfield.com

In conclusion?I’m proud that we’re doing this

internally.Agencies are great. They break the

comfort zone.Knowledge transfer is better.

www.andyhadfield.com

#1 Start

Now!

#2 Listen

Well

#3 Talk

Back

Questions?Hit me...

Web: www.andyhadfield.comTwitter: www.twitter.com/followandyhLifeStream: life.andyhadfield.com

What the hell is a lifestream anyway?