smoke, mirrors & social media - the corporate view
DESCRIPTION
Presentation given at the Heavy Chefs networking session on social media from inside a corporate.TRANSCRIPT
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Just one guy, on the Internet, in a social network, with a
digital team (and in a corporate).
... his views on the business of new media
(Andy Hadfield is a digital strategist at FNB South Africa.
His business card says: The Internet & Social Media Guy)
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The first thing Andy learned when working for a bank...
... Having money available in the ATM is the most important thing at the end of the day...
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The second thing Andy learned when working for a bank...... Say GoodBye to the Mac!
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The third thing Andy learned when working for a bank...... Being a fly on the wall of the “social conversation” is nice.
Talking back is better.
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Two projects.
... And they’re all about adding value and
talking back.
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IdeaBounty (www.ideabounty.com) An experiment in crowdsourcing
Excellent ResultsExcellent PR (Muti No. 5)
But a far greater opportunity exists ... Who wouldn’t want to engage with people who are engaging your brand?
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IdeaBounty (www.ideabounty.com)
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Trying to add value, when all around you are poking.
Niche approachAdding value / Driving salesTalking to CustomersCreating a touchpoint, not a service
Why can’t we bank where no bank has banked before?
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Trying to add value, when all around you are poking.
But more importantly...Look to the future – the silos won’t
last
FaceBook = Corporate Social Training 101
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Pitching to corporates?
If you’re an agency – Watch those costs...
it’s not about experimentation anymore. It’s about results.
And results only come if you’ve got the processes behind them
www.andyhadfield.com
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In conclusion?I’m proud that we’re doing this
internally.Agencies are great. They break the
comfort zone.Knowledge transfer is better.
www.andyhadfield.com
#1 Start
Now!
#2 Listen
Well
#3 Talk
Back
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Questions?Hit me...
Web: www.andyhadfield.comTwitter: www.twitter.com/followandyhLifeStream: life.andyhadfield.com
What the hell is a lifestream anyway?