(s)mar(t)keting se01 ep04

- “When going echoes being: trends in contemporary tourism”- Chiara Gius is ON AIR from Canada- Case histories of social media marketing aimed to promote tourism- Students' final project

Rimini 28/10/2013

(S)mar(T)keting Se01 Ep04

Chiara Gius - post doctoral fellow

When “going” echoes “being”: trends in contemporary tourism

http://prezi.com/lnokwlmxxj9_/when-going-echoes-being-trends-in-contemporay-tourism/?utm_campaign=share&utm_medium=copy

Question time - Twitter

Being an evil tourist means... ?

Social media marketing aimed to promote tourism

- #Mydestination140- Emilia Romagna Tourism

Case Histories

Emilia Romagna Turismo

#mydestination140

Students should attend at least 5 out of the 8 seminars offered in 2013-14. Attendance will be checked through identification and signature. To gain the 3 ECTS students should write a short essay on one of the topics covered in the seminars, under the guidance of one of the invited speakers. Evaluation will be on a PASS / FAIL basis.

Final project

Final paper

First 20 students booked using #smartketing and #finalpaper in a tweet to @vbazzarin

Two possible topics: #myjobintourism or #rewindmarketing

Style: hypertext no more than 1,000 words

Structure: framework analysis (open data / blogs ), thesis, counter thesis, synthesis, conclusion

Dissemination: email me or post it and tag us

Deadline: 20th December 2013

http://dati.emilia-romagna.it

http://blogs.worldbank.org

Students booked are...

Students booked are...

Contacts

Twitter: @vbazzarin#smartketingmailto: valentina.bazzarin@unibo.it