ep04 - how seo helps in improving your website's google ranking

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Page 1: EP04 -  How SEO Helps in Improving your Website's Google Ranking
Page 2: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Video SEO• Video SEO is the process of optimizing a video to

increase the presence of your business and help businesses get on the front page of Google results.

• It allows you to share substantial information about your business through video interviews, testimonials, tutorials, webinars, demonstration, and training videos.

Page 3: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Video SEO• It educates the Googlebot that you are

frequently publishing original content in the form of video interviews.

• According to research, publishing video and optimizing it with the right keywords will increase your chances of landing on Google’s first page of the search results page by 50%.

Page 4: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Original Content• It is known that Google and YouTube are today’s

biggest search engines and regularly producing original content to these search engines will help your business improve its page rank.

• As a business, you would want to appear on the first page of Google because the easier it is to find you online, the more attention you'll get from your target customers.

Page 5: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Original Content• To improve your page rankings, you need to

meet Google’s requirements in producing content and Google expects it to be original.

• Screen scraping is almost guaranteed to get your ranking smashed.

• YouTube is owned by Google. The importance of having videos linked to your website increased dramatically.

Page 6: EP04 -  How SEO Helps in Improving your Website's Google Ranking

SEO Bites• SEO Bites is a media company that specializes in

creating online content in the form of video interviews to boost and support your SEO needs.

• Video interviews are then converted into various forms of content which will be distributed to multiple wesbites to achieve maximum results.

• Check out seo-bites.com

Page 7: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Record the Interview• The first thing to do is record a 10-minute video

interview about your business.

• Guidelines you need to follow:– Choose a representative of your business– Choose a topic for the interview– Choose keywords you want to use for the artifacts– Find a desirable location to shoot the video– Prepare a computer with webcam and internet connection

Page 8: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Record, Edit, and Distribute• Once the interview is done, we will:

– Edit the 10-minute video – Edit the 60-second video clips – Upload the approved videos to YouTube– Type a Transcript– Submit the Podcast– Create slide decks– Write a short overview of the story– Share it on social media pages– Feature your story at www.talkers.fm

Page 9: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Forms of Content• Video - uploaded to your YouTube channel.• Transcript - can be posted to your website.• Audio - submitted as podcast to iTunes, Sound• Slide deck - shared to Slideshare. • Talkers.FM - be featured in a blog on our website• Social Media - promote your story on social pages

– Facebook– Twitter– Linkedin– Pinterest– Google+

Page 10: EP04 -  How SEO Helps in Improving your Website's Google Ranking

Frequency of Creating Content• The whole point of the interviews is to educate

the Googlebot that the customer is frequently publishing original content.

• Google does not require an exact interval or number of days when publishing content.

• Based on our experience in SEO Bites, the effective interval is once a month, somewhere between 21 and 28 days.

Page 11: EP04 -  How SEO Helps in Improving your Website's Google Ranking

No Lock-in Contracts• There is no lock-in contracts with SEO Bites.

• Clients can stop using our services anytime.

• General Rule:If you don't like the output, do not use it. If you did not use it, don't pay for it.

Page 12: EP04 -  How SEO Helps in Improving your Website's Google Ranking