smart mobile apps
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Smart MobileArnd Brugman
Innovator/Inspirator
Solutions
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The Web is Dead
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Long live the internet
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You wake up
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2 Billion paid to Developers
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App Economy
> 10 billion downloads
> $2 billion paid from Apple
> $150 mill / month
> 100 mill iPhones
> 350 000 apps
> 40 apps installed per user
> 20 000 new apps per week
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App Economy enablers
AppStore
User experience
Open platforms
Operator
Developers and apps
Businesses
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Tech?
Not number of phones
App pattern
Web vs app
App
Tech
iPhone
Android
Other
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Apps – Focus areas
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GVB
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Heineken
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Albert Heijn
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Sanoma Digital
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Rabo
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De Telegraaf
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App strengthens offer
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Product sales
$1 million pizzas in 3 months
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Mobile Web or APP
Pirate Bay sentenced to prison
IDG for iPhone launched
MW, IT24 for iPhone,IDG for AndroidVisitors Requests
Traffic, mobile sites and apps
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Mobil.IDG.se IDG.se on iPhone
Unique /week 4500 10000
Requests /week 36000 250000
Requests /visit 2,7 7,7
Time /vist Ca 60 sec 9 min
Mobile vs iPhone
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Web
Static info
Web in app
RSS feeds
Interactivity
Social media
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Business
Drive
Appm OfficemProcessm
Accelerate SimplifyConsume
Cost Savings Cost SavingsRevenue
Target Groups
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Officem
Contacts, social media
Calendar
Documents
Collaboration
...Web 2.0!
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Processm
Sales support
Field service
Logistics
CRM
Analysis (BI/KPI)
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Appm
Info and brand
Sell
Service
Collaborate
Client relationship
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The Great App Bubble
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Stop making Apps?
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One more thing…
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Summary
iPhone and Android, 2011+ maybe others
App for existing, adding mobile, brand, new product/services
Discoverability
Web in app
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Arnd.Brugman@sogeti.nlArnd.Brugman@sogeti.nl
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