smart bba
Post on 22-May-2015
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Smart BBA bus billboard ads
Advertising.
rationalization
Go outdoor
clutter
Problem 1
measuring effectiveness
Problem 2
Reason 1 : location-based
Value
2nd shop
front
Value
Or you
could be mean
Value
Almost 90% of people make occasional impulsive purchases and between 30%-50% of all purchases were classified by the buyers themselves as impulse purchases.
Hausman
Impulsive Buyers
Customer autonomy; Customization
Sales Process
Choose city zone Sales Process
Choose city zone Sales Process
Choose bus route/section
1km
1km
Sales Process
Sales Process Bus 7, Section 98
<< Dec 12 -‐ 18 2011 >>
0600 0700 0800 0900 1000
1200 1300 1400 1500 1700
1800 1900 1930 2000 2030
2100 2130 2200 2300 2400
Vacant (Base Price)
Taken (100hours bidding system)
Primary revenue stream
Allow prices to fluctuate based on market demand – minimum price
Revenue
QR code direct purchase
Revenue
Wait. Theres a liFle more.
Profiling camera
Impression tracking - Human counting - Face recognition - Gender estimation - Age estimation
*Pay per impression
Sales Process
Intelligence as an asset Sell data externally
ie. real estate
Revenue
Triple Tier Revenue stream Ad space purchase Customer analytics Intelligence Asset
Financials
1) Pilot year 5 services along orchard road
1) Launch year 150 services
1) Expansion year 1000 services
Location-based Value for money Customer analytics
Strategic
Freedom
Empowerment
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