Smart BBA bus billboard ads

Advertising.

rationalization

Go outdoor

clutter

 Problem  1  

measuring effectiveness

   Problem  2  

 Reason 1 : location-based

   Value  

 2nd  shop  

front  

   Value  

 Or  you  

could  be  mean    

   Value  

    Almost 90% of people make occasional impulsive purchases and between 30%-50% of all purchases were classified by the buyers themselves as impulse purchases.

Hausman

   Impulsive  Buyers  

Customer autonomy; Customization

   Sales  Process  

Choose city zone    Sales  Process  

Choose city zone    Sales  Process  

Choose bus route/section

1km

1km

   Sales  Process  

   Sales  Process   Bus 7, Section 98

<<      Dec  12  -­‐  18  2011      >>  

0600   0700   0800   0900   1000  

1200   1300   1400   1500   1700  

1800   1900   1930   2000   2030  

2100   2130   2200   2300   2400  

Vacant (Base Price)

Taken (100hours bidding system)

 Primary  revenue  stream  

 Allow  prices  to  fluctuate  based  on  market  demand  –  minimum  price  

   Revenue  

QR  code  direct  purchase      

   Revenue  

Wait.  Theres  a  liFle  more.  

Profiling camera

Impression tracking -  Human counting -  Face recognition -  Gender estimation -  Age estimation

*Pay per impression  

   Sales  Process  

Intelligence as an asset Sell data externally

ie. real estate  

   Revenue  

Triple Tier Revenue stream Ad space purchase Customer analytics Intelligence Asset

   Financials  

1)   Pilot year 5 services along orchard road

1)   Launch year 150 services

1)   Expansion year 1000 services

 

   Location-based Value for money Customer analytics

     Strategic    

  Freedom

     Empowerment