small, swatch, texture

Inside frontPrestige & Luxuxy Brehuet Blancpain Glaushutte Jaquet Droz Tiffany Co Leon Hatot

High Range Longines Rado Union Glashutte

Middle Range Tissot Balman Certina Mido Hamilton CK Watch

Basic Range Swatch Flik Flak

Back inside

In 2011, ck watch & jewellery continued its development all over the world and achieved excellent results across the markets. Generally, the brand is in high demand and

has maintained strong growth. Gratifying in itself, this performance holds particular significance within the world of

fashion.

Balmain enjoyed a record year in 2011 thanks to brand development that was particularly strong in Europe, the

middle east and the Far east.

A quarter century of ceramic innovation Rado had the opportunity to celebrate the 25th anniversary of the Rado integral collection in 2011, famous for having introduced

high-tech ceramics into watch construction.

Range

Swatch Group invested heavily in production methods, involving staff recruitment, implementation of

infrastructure and industrialization processes as well as logistic and management systems that will enable an increase in the capacity available to the brands for the

next few years.

Back cover

Front cover

In 2011 Glashütte original experienced the strongest year in its history. This excellent performance was achieved

thanks to fantastic growth in the brand’s four most important markets: Germany, China, Hong Kong and the

United States.

2011 saw Tissot achieve double-digit growth in its 160 markets in the brand’s sixteenth year of continual growth, further consolidating its leadership of the traditional swiss

watch sector in terms of volume.

In 2011, Certina continued to grow internationally. This steady expansion was the result of attractive, targeted

product lines supported by effective marketing and distribution strategies.

For swatch, 2011 saw the extension of new gent’s spectacular success. Launched in 2010, this plastic

model reinterpreting the brand’s DNA continued to win new customers on five continents, all attracted by its

trendy colours, the easy readability of its large dial and the comfort of its silicone strap.