small and mighty: why small is having a big moment

SMALL AND

MIGHTY

WHY SMALL IS HAVING A BIG MOMENT

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Public Relations Worldwide

WHO AM I TO TELL THIS STORY?

‣INDO-BRIT-AMERICAN, COMPUTER ENGINEER TURNED PR PRO TURNED JOURNALIST TURNED BLOGGER TURNED MEDIA ENTREPRENEUR.

‣STARTED FIRST EVER BLOG MEDIA CO, PAIDCONTENT, IN 2002. SOLD TO GUARDIAN IN ’08, LEFT 2010.

‣TRAVELED 2 YEARS, 15 COUNTRIES, STARTED SKIFT. NOW LARGEST BUSINESS INFORMATION COMPANY IN TRAVEL, FIVE YEARS IN

‣VERY FAMOUS IN A SMALL SUBSET OF WORLD THAT REALLY CARES FOR WHAT I PRODUCE

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THERE'S ALWAYS A STORY. IT'S ALL STORIES, REALLY. THE SUN COMING UP EVERY DAY IS

A STORY. EVERYTHING'S GOT A STORY IN IT. CHANGE THE STORY,

CHANGE THE WORLD.

“

― Terry Pratchett, A Hat Full of Sky”

THIS IS THE ERA OF SMALL BRANDS WITH BIG STORIES TO TELL

SMALL AND MIGHTY EXAMPLES

#01 THINK SMALL

Young people are navigating

their lives through a lens of travel, food, and retail

#02 THINK SMALL

You are looking for shared

values, a sense of community

#03 THINK SMALL

You are looking for believable

stories

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Independent, human-focused businesses that grasp the primacy of the individual consumer

Provenance/craftsmanship/narrative/local pride

REDEFINE SCALE

SMALL IS a BIG PART of the lives of those

who really care about SMALL DOES.

# Your users are part of your growth story

# Invested in your successes and failures

# SMALL EMBRACES BOUtique culture for all its worth

# HUMAN POWERED MEANS A HUMANE FACE TO THE WORLD

# CREATE DEEPER MEANINGFUL CONNECTION WITH YOUR EMPLOYEES

Best Company 08/01/201614Small is better, small

is deep, small is slow

& deliberate, small is

human, and humane.

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SMALL IS NOT JUST A STEPPING STONE. SMALL IS A GREAT

DESTINATION IN ITSELF.