small and mighty: why small is having a big moment
TRANSCRIPT
SMALL AND
MIGHTY
WHY SMALL IS HAVING A BIG MOMENT
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Public Relations Worldwide
WHO AM I TO TELL THIS STORY?
‣INDO-BRIT-AMERICAN, COMPUTER ENGINEER TURNED PR PRO TURNED JOURNALIST TURNED BLOGGER TURNED MEDIA ENTREPRENEUR.
‣STARTED FIRST EVER BLOG MEDIA CO, PAIDCONTENT, IN 2002. SOLD TO GUARDIAN IN ’08, LEFT 2010.
‣TRAVELED 2 YEARS, 15 COUNTRIES, STARTED SKIFT. NOW LARGEST BUSINESS INFORMATION COMPANY IN TRAVEL, FIVE YEARS IN
‣VERY FAMOUS IN A SMALL SUBSET OF WORLD THAT REALLY CARES FOR WHAT I PRODUCE
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THERE'S ALWAYS A STORY. IT'S ALL STORIES, REALLY. THE SUN COMING UP EVERY DAY IS
A STORY. EVERYTHING'S GOT A STORY IN IT. CHANGE THE STORY,
CHANGE THE WORLD.
“
― Terry Pratchett, A Hat Full of Sky”
THIS IS THE ERA OF SMALL BRANDS WITH BIG STORIES TO TELL
SMALL AND MIGHTY EXAMPLES
#01 THINK SMALL
Young people are navigating
their lives through a lens of travel, food, and retail
#02 THINK SMALL
You are looking for shared
values, a sense of community
#03 THINK SMALL
You are looking for believable
stories
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Independent, human-focused businesses that grasp the primacy of the individual consumer
Provenance/craftsmanship/narrative/local pride
REDEFINE SCALE
SMALL IS a BIG PART of the lives of those
who really care about SMALL DOES.
# Your users are part of your growth story
# Invested in your successes and failures
# SMALL EMBRACES BOUtique culture for all its worth
# HUMAN POWERED MEANS A HUMANE FACE TO THE WORLD
# CREATE DEEPER MEANINGFUL CONNECTION WITH YOUR EMPLOYEES
Best Company 08/01/201614Small is better, small
is deep, small is slow
& deliberate, small is
human, and humane.
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SMALL IS NOT JUST A STEPPING STONE. SMALL IS A GREAT
DESTINATION IN ITSELF.