sma social media presentation

let’s get social: small museum 2.0

small museum associationfebruary 22, 2010

what is web 2.0?

web 2.0 refers to what is perceived as a second generation of web development

and web design. It is characterized as facilitating communication, information,

interoperability, user-content and collaboration on the World Wide Web. It

has led to the development and evolution of web-based communities, hosted-

services, and web applications.

www.wikipedia.com

and social media?

social media is an umbrella term that

defines the various activities that integrate technology, social

interaction, and the construction of words, pictures, videos and audio.

www.wikipedia.com

people + conversations + online =

social media

examples?the possibilities are endless

WHY??????

#1 a community

• beyond a web-site• participation• conversation

• sharing• dialogue

• listen• engage

#2 so we aren’t invisible

• Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8

of active online users:

83% = watch videos73% = read blogs57% = joined social

networks55% = uploaded

videos55% = uploaded

photos

13,000,000 articles

200,000,000 blogs

100,000,000 videos

3,600,000,000 images

3,000,000 tweets/day

if you’re not engaging with technology, you’re missing an important museum audience!Tomorrow's audience are digital natives (the

millennial generation or gen. y)

They spend: 16 hours or more online/week

• 96% have joined a social network

This isn’t the future – this is NOW!

#3 to widen (NOT replace) available museum experiences

“museum 2.0 can provoke significantly greater repeat visitation, more

personalized, meaningful visitor engagement with content and perhaps

most important, the opportunity for communication and sharing among

visitors.”Nina Simon “Discourse in the Blogosphere: What Museums Can Learn

from Web 2.0” Museums and Social Issues (2:2 2007).

as museums:

we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.

don’t we want to get people excited about who we are and

what we do?

#4 because it is recommended by people i know and trust

#5 it’s free or low cost free account free account

free basic account

free basic account free account

free account

free account

free account

of course there is staff/volunteer time to take into consideration

overwhelmed?

evaluate

identify message and audience

listen/watch

scared?

• be honest

• just try it

ready to go?

join conversations

participate

engage

resources• museum 2.0

http://museumtwo.blogspot.com/

• center for the future of new museumshttp://www.futureofmuseums.org

• www.mashable.com

• www.slideshare.com

but how do museums use these tools?

delaware economic development office, heather kenton

delaware art museum, saralyn rosenfield

milton historical society, melinda huff

delaware historical society,andrea gomez