sky advanced advertising- maximising reach adsmart bat hampton devizes market lav i ngton shrew-ton...
Post on 19-Mar-2018
220 Views
Preview:
TRANSCRIPT
Extending reach digitally
Sky Advanced Advertising - Maximising Reach
Optimise schedule to engage key audience
Finding ‘Hard to Reach’ audiences
Advanced Advertising – Brand and Geo Targeting….
STORE
Helps to plan and optimize the Brand
TV campaign
Used to support a local targeting
strategy linked to supporting stores
Reinforce the message of the local campaign
through digital
Advanced Advertising
NEW CUSTOMER ACQUISITION
Optimised Linear TV driving new customer acquisition
Reinforcing the message via digital based on exposure to the TV Ad
LAPSED
Delivering targeted offers aimed at reactivating lapsed customers
Reinforcing the message via digital based on exposure to the
AdSmart Advert
EXISTING CUSTOMERS
Delivering targeted offer encouraging repeat purchase
Reinforcing the message via digital based on exposure to the AdSmart Advert
top related