Extending reach digitally

Sky Advanced Advertising - Maximising Reach

Optimise schedule to engage key audience

Finding ‘Hard to Reach’ audiences

Advanced Advertising – Brand and Geo Targeting….

STORE

Helps to plan and optimize the Brand

TV campaign

Used to support a local targeting

strategy linked to supporting stores

Reinforce the message of the local campaign

through digital

Advanced Advertising

NEW CUSTOMER ACQUISITION

Optimised Linear TV driving new customer acquisition

Reinforcing the message via digital based on exposure to the TV Ad

LAPSED

Delivering targeted offers aimed at reactivating lapsed customers

Reinforcing the message via digital based on exposure to the

AdSmart Advert

EXISTING CUSTOMERS

Delivering targeted offer encouraging repeat purchase

Reinforcing the message via digital based on exposure to the AdSmart Advert