six social media sacred cows worth slaughtering

Social Media Sacred Cows

Worth Slaughtering

Why question assumptions?

Jessica Hagy

Social Media Assumptions

•Where people share

•What networks deserve our investment/attention

•The strength of ties

•Who “influences”

•That content is king

•That size doesn’t matter

There’s only one place that There’s only one place that really matters for content really matters for content

sharing, and that place is...sharing, and that place is...

Source: AOL/Nielsen Study “Content is the Fuel of the Social Web 2011

Ugh, Pinterest. And Ugh, Pinterest. And Google +? Who Google +? Who

uses uses thatthat??

Pinterest is Sticky

Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar

time in their history.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx#ixzz29ZSahGkx

Google+• Gmail is used by over 350 million people. Over

5,000 new businesses and educational establishments sign up for Gmail every day.

• A Gmail account = a G+ Account

• A well maintained G+ presence offers an extra edge in search

• G+ is already integrated with a host of other feature-rich services like YouTube

• 63% of Google+ users are male

• Two of the biggest user groups on Google+ are college students and software developers

• Google+ is expected to attract 400 million users by the end of 2012

Our Facebook fans Our Facebook fans loooooove us. They loooooove us. They see every update! see every update!

Per a study of 50 brand pages of with 500K-1

million fans conducted by app developer Napkin Lab, only 6% of fans engage via

likes, shares, polls and comments.

What you need to know

•You don’t own your fans; don’t take them for granted.

•If you want more interaction, create better content.

Ya gotta find some Ya gotta find some influencers to influencers to

Tweet that for ya. Tweet that for ya.

“[In a study of Buzzfeed’s top 50 stories], the

median ratio of Facebook views to shares was merely 9-to-1.

The median for Twitter was even lower, at 5-to-1.”

Don’t look for people with bullhorns

Jack Krawczyk, Jon Steinberg, AdAge

The “micro-net” theory of social

Craft Your Own Micro-Nets

•Don’t go after the big fish.

•Instead, think about affinity groups that already exist

•Serve those niche audiences something they crave.

Content is KING! Content is KING!

What really is king (the facetious

answer)•Money

•Being good-looking

•Connections

•Having a staff

•Money

What really is king (the genuine

answer)•Understanding your competition

•Understanding who your content serves

•Going to where the traffic already is

•Working overtime

It’s not the It’s not the size size of of the social media the social media following, it’s its following, it’s its

quality.quality.

How not to fall victim to sacred

cows

Develop a “hacker

mentality”•Build experiences

your audience craves•Work collaboratively•Create a space for

experimentation, mistakes and learning

•“Lean startup” - Build, measure, learn

Thanks!

Visit me at jellybeanboom.com

Twitter: @amandamccormick

amanda@jellybeanboom.com