sitecore customer experience conference 2013 - gamification

• 1. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeEkteGamification.EktekundeopplevelserSitecore CXM 20.06.13

2. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHva er det? 3. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHype?Kilde:http://tomshburne.com/2011/09/gamication.html 4. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGamificationBruk av spillmekanismer i sammenhenger som ikke har noemed spill gjre, for motivere og pvirke folks atferd 5. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGamification SpillKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge http://www.wallsave.com/wallpapers/1920x1080/rancid/911524/rancid-re-post-your-gamer-background-911524.jpg 6. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGamification Kun digitaltKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge http://www.wallpapersgroup.com/wallpapers/2012/11/Digital-blue-1260x1680.jpg 7. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGamification NERDKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 8. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHvordan virker det? 9. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.supercell.net/games/view/hay-day 10. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.supercell.net/games/view/hay-day 11. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://hayday.wikia.com/wiki/Hay_Day_Wiki 12. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 13. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.funnyjunk.com/funny_pictures/3956174/Like+Whores+In+A+Nutshell/ 14. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 15. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 16. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge/in/kbarw 17. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 18. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 19. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://memeburn.com/2012/06/foursquare-teases-new-maps-major-redesign/ 20. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 21. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 22. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://sport-locker.net/2012/01/19/nike-launch-nike-fuelband-measuring-movement-to-make-life-a-sport/ 23. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 24. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 25. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 26. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 27. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHvorfor virker det? 28. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs 29. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeWhat work I have done I have donebecause it has been play. If it had beenwork I shouldnt have done it.Mark TwainKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/kbarwin 30. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeStatusStatus er en strre driver ennkonomisk gevinst 31. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 32. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeEksempel: Sneakpeeq 33. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.sneakpeeq.comKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 34. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.sneakpeeq.com 35. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.sneakpeeq.com 36. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.sneakpeeq.com 37. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.sneakpeeq.noKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 38. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.sneakpeeq.com 39. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHvorfor br du vurdere det? 40. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGartner predicts over 70 % of global 2000organizations will have at least onegamied application by 2014!http://www.gartner.com/it/page.jsp?id=1844115! 41. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.gamesindustry.biz/articles/2013-05-24-microsoft-applies-for-patent-on-tv-achievements 42. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge=Gamication igamle dager 43. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeThe word most frequently used to describeengagement, particularly in a marketingcontext, is loyalty.Gamication by Design by Gabe ZichermannHandler om lojalitet 44. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeGamification=SocialCRM=CustomerExperience 45. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeHva er verdien? 46. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeFra 5 til 45 interaksjoner pr. minutt18 % kning i konverteringerKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge Kilde:http://www.retailtouchpoints.com/shopper-engagement/1952-sneakpeeq-increases-conversions-18-with-gamication- 47. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:Badgeville 48. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeBusiness case 49. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeLojalitetGrunntallAntall kunder 50 000Omsetning 50 000 000Brutto frafall 12%Brutto tilvekst 15%Netto tilvekst 3 %Glidende reduksjonav churn2%Effektrlig tilvekst 5%kt omsetning r 1 1 000 000kt omsetning r 2 1 050 000kt omsetning r 3 1 102 500Totalomsetningsverdi3 152 500 50. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeOmsetning pr. kunde (ARPU)GrunntallOmsetning 50 000 000kt ARPU 5%Effektkt omsetning pr. r 2 500 000Totalt over 3 r 7 500 000 51. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeAnnen verdiskapingOmsetningEngasjementSamtykkerMerkevarebyggingVervingAtferdsdata 52. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeBig dataLitt dataDataEn gamied infrastruktur danner ryggmargen i all annen markedsfring og CRM,og vokser i verdi over tidGamified infrastruktur= Big Data 53. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeEkte gamification 54. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeEktegamificationimarkedsfring Bruk av spillmekanismer! Motivere og pvirke kunder Benytte seg av og se verdien av produkter og tjenester! Stimulere til engasjement! Appellere til menneskets konkurrerende natur Styrke bndet mellom leverandr og kunde 55. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge5 bud for ektegamification1. Du skal tilby nytteverdi og glede2. Du skal belnne bruk av produkt/tjeneste3. Du skal ikke markedsfre/snakke om gamication4. Du skal ikke gjre gamication som en kampanje5. Du skal kontinuerlig vedlikeholde og videreutvikle 56. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeLitt gamication er bedre enn ingen gamication 57. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeSprsml?Kilde:http://twicsy.com/i/jHJbPb 58. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 59. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeLeftovers 60. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.thinkwithgoogle.com/mobileplanet/no/graph/?country=noJenter liker spille spill 61. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeEksempel: Let your body drive 62. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge http://www.wallsave.com/wallpapers/1920x1080/rancid/911524/rancid-re-post-your-gamer-background-911524.jpg 63. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.ddb.no 64. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.ddb.no 65. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.ddb.no 66. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.ddb.no 67. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeKilde:http://www.ddb.no 68. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorge 69. Kent Barwin | The Customer | +47 90 74 11 91 | kent.barwin@thecustomer.no | @kbarw | facebook.com/TheCustomerNorgeSammenligningLet Your Body Drive SneakpeeqBruker spillteknikker Bruker spillteknikkerBruker spill Bruker ikke spillSammenligne seg med andre(Leaderboard)Sammenligne seg med andre(Facebook-venner, lokale leaderboards)Stimulerer ikke til bruk av produkt Stimulerer til bruk av tjenestenHy fokus p merkantil belnning (til n vinner) Fokus bde p merkantil og ikke-merkantilbelnning (til alle)Kampanje Lpende aktivitetMerkevarebygging/akvisisjon En del av tjenesten, bygger oppsigelsesvern