sirf proprietary and confidential ashu pande director, wireless segment apande@sirf.com p: +1...

SiRF Proprietary and Confidential

Ashu PandeDirector, Wireless Segment

apande@sirf.comP: +1 408-392-8395M: +1 408-857-9012

www.sirf.com

SiRF Proprietary and Confidential

Timeline

SiRF is the highest volume GPS chipset manufacturer in the world

SiRF Proprietary and Confidential

Drivable Portable Wearable

Delivering Multimode Location Platform into Mobile Environments

SiRF Proprietary and Confidential

Accessory Chipset Embedded

A Roadmap to Launching ProductTest Market(0.5M), Deploy(1M), Mass Market (>5M)

SiRF Proprietary and Confidential

Market & Technology Evolution

Defense Applications Focus

Magnavox, Rockwell, TI…

Professional Applications Focus Trimble, Ashtech,

Leica…

High Accuracy Expensive Standalone

Systems

Time80’s 90’s 00’s

Consumer Applications Focus

SiRF

High AvailabilityUrban CanyonCost Effective

Autonomous GPS E911 Focus

Locate Function Server Based

High Sensitivity AGPS

LBS Focus SiRF

Navigate Function Intelligent Client-Server

High Sensitivity Multimode Location

Where is John?

John’s at Starbucks

How do I getfrom here to Starbucks tomeet John?

SiRF Proprietary and Confidential

Delivering GPS in Wireless Terminals

Commercial Solutions Deployed in GSM, GPRS, WCDMA, PDC and CDMA Networks