sirf proprietary and confidential ashu pande director, wireless segment [email protected] p: +1...
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SiRF Proprietary and Confidential
Ashu PandeDirector, Wireless Segment
[email protected]: +1 408-392-8395M: +1 408-857-9012
www.sirf.com
SiRF Proprietary and Confidential
Timeline
SiRF is the highest volume GPS chipset manufacturer in the world
SiRF Proprietary and Confidential
Drivable Portable Wearable
Delivering Multimode Location Platform into Mobile Environments
SiRF Proprietary and Confidential
Accessory Chipset Embedded
A Roadmap to Launching ProductTest Market(0.5M), Deploy(1M), Mass Market (>5M)
SiRF Proprietary and Confidential
Market & Technology Evolution
Defense Applications Focus
Magnavox, Rockwell, TI…
Professional Applications Focus Trimble, Ashtech,
Leica…
High Accuracy Expensive Standalone
Systems
Time80’s 90’s 00’s
Consumer Applications Focus
SiRF
High AvailabilityUrban CanyonCost Effective
Autonomous GPS E911 Focus
Locate Function Server Based
High Sensitivity AGPS
LBS Focus SiRF
Navigate Function Intelligent Client-Server
High Sensitivity Multimode Location
Where is John?
John’s at Starbucks
How do I getfrom here to Starbucks tomeet John?
SiRF Proprietary and Confidential
Delivering GPS in Wireless Terminals
Commercial Solutions Deployed in GSM, GPRS, WCDMA, PDC and CDMA Networks