sipa 2013 using technology & analytics to enhance your content

04/11/2023 GMG Company Confidential 1

Using Technology & Analytics to Enhance Your Content

Darrell W. GunterJune 5, 2013

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Agenda

• Intro• Web presence• Web governance• Semantic technology• Case study• Summation

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Your Website: Producing Profits

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Informational Needs of Your Customer

A Great Website…

.

Instructs

Informs

AnswersProductive

Solves Problem

s

Your Web Presence!

Web Governance!

• Website Governance – is an organization’s structure of staff and the technical systems, policies and procedures to maintain and manage a website. Website governance applies to both Internet & Intranet sites.

Source: Wikipedia

Web Governance

Web Governance

www.welchmanpierpoint.com

Web Governance

Your Roadmap!

MAGICBAND!

Despite all the tech behind the MagicBand and MyMagic+, Disney actually wants to hide that aspect of it. When asked how technological Disney should get, Staggs said, “I don’t think there’s a limit. I think that tech for its own sake in our park should not happen … It’s not about the technology. It’s about the magic that it creates. The place, the mood, and the time.” The company’s goal is to have its visitors leave thinking, “Wow, that was incredible,” and to feel like they were part of the Disney story.

The Motivations of the Researcher

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Semantic Fingerprint Technology

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Semantic TechnologyBenefits

• Problem – Unstructured data sources– Semantic technology aggregates,

organizes and visualizes “Big Data” sets

• Solution – Establish a knowledge network, transform data into actionable data

• Benefits – Raw data is transformed into actionable knowledge

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Semantic TechnologyResolves Linguistic ‘Challenges’

• Stemming, lemmatization and normalizing• Plural singular e.g.: Diseases disease• Past present e.g.: Treated treat

• Multi-lingual• Gripe Griep Influenza

• Synonyms• Earth Globe

• Disambiguation of homonyms • Jaguar ? Car or Animal

• Abbreviations• SARS Severe Acute Respiratory Syndrome (SARS) • Long Form Short Form

• Phrases: meaningful & coherent utterances• e.g. blackwater fever

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Visualization of Key Concepts

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Semantic TechnologyMore Effective & Efficient Search!

BiomedExperts.com

• New life science social networking portal

• Launched the January 2009

• Prepopulated with 1.4 million expert profiles

• Based on the last ten years of PubMed

• 12 million relations of co-authors as social links

• Achieved 300 registered users in 9 months!

Author Connections!

Co-author links between Tony Kouzarides Potential Reviewers &

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Utilize Social Media

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Performance Dashboard

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Summary

• Determine the best practices & adapt to your situation

• UCD (User Center Design) is essential to success

• Fail fast and adapt• Establish your performance

dashboard

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Questions!

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Thank You!

Darrell W. Gunterd.gunter@guntermediagroup.com

+1.973.454.3475

www.guntermediagroup.com

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References & Resources

• http://allthingsd.com/20130529/tomorrowland-today-disney-magicband-unlocks-new-guest-experience-for-park-goers/

• http://www.biomedexperts.com/Start/FirstTimeLogin.aspx• http://www.ncbi.nlm.nih.gov/pubmed/• http://www.slideshare.net/DarrellWGunter/GunterASIDIC-

2008• http://bit.ly/10QsNZu• http://www.linkedin.com

/groups/Big-Data-Analytics-Strategy-FP-1814785?gid=1814785&trk=group-name