2013 04 - sipa nexus energy homes
TRANSCRIPT
Marketing ZEH
. . . the Story of Nexus EnergyHomes
SIPA Conference
Wednesday, April 3, 2013
NEXUS EnergyHomes
• Industry
• The Nexus
• Secret Sauce
• Products & Technologies
• Selling Value
• Marketing
• Performance
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Residential Construction Industry
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Residential Construction
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Courtesy of Sam Rashkin, Chief Architect DOE
Nexus EnergyHomes
• Goal
– Revolutionize home building
• Mission
– Promote greener earth
– Conserve resources
– Save energy & money
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Secret Sauce 8
Design
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Indoor/Outdoor Living
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Story of North Pointe
• First Nexus Community
• Frederick, MD
• Affordable Housing
• High Performance Homes
– Latest products & technologies
Super Insulated Building Enclosure
• Benefits:
– Comfort
– Quiet
• Technology:
– SIPs
– Spray foam
– Spray sealant
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Ultra-efficient Heating & Cooling
• Benefits:
– Save energy
– Optimize comfort
• Technology:
– Geothermal heat pump
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Continuous Ventilation
• Benefits:
– Even temperatures
– Fresh air
– Enhanced IAQ
• Technology:
– Energy recovery ventilation (ERV)
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Superior IAQ
• Benefits: – Clean indoor air
– Healthy
– Reduced allergens
• Technology: – ERV system
– HEPA filtration
– Nexus CleanAir systems
– Whole-house central vacuum
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Nexus CleanAir
• Powered by Nautic Air
– MERV 14 filtration
– UV TiO2 purification
• Cleans down to 0.0001 Microns
• Clean Room Quality
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Optimized Water Heating
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• Benefits:
– Save energy
• Technology:
– Desuperheater
– Gas water heater
ENERGY STAR Lights & Appliances
• Benefits:
– Reduces utility bill
• Technology:
– Enhanced quality, and durability, and performance
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PV Power Generation
• Benefits:
– Near net-zero
• Technology:
– PV generates electricity from the sun
– Made in the U.S.
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NexusVision Smart Systems
• Latest technology
• Whispering House
– Security
– Lights
– Thermostat
– PV Production
– Energy Consumption
29 http://www.alarm.com/
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http://www.eragy.com/consumer-energy-monitoring.html
NexusVision: Energy Used
Nexus Interiors
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“Bet on the Sun” http://www.nexusenergyhomes.com/news/video-gallery
Selecting Products & Technologies
• Nexus EnergyHomes
– Performance: Standard
– Options: Personalize
• Affordability
– First Cost
– Installation
– Durability
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Selection
• Superior Product?
– Energy efficient
– Green
– Value
• Whole House?
– Integration
– Installation
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Continuous R&D
• What’s next
• What’s trending
• Solutions
• The Next Big Thing
38 Courtesy of Zagg Blog, www.zagg.com
Example: Selecting SIPs
• Superior Product
– Energy efficient
– Consistent product
– Easily upgraded
• Whole House
– Ease of Installation
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Selecting SIPs
• Additional Benefits
– Disaster resistance
– Durability
– Quiet
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Selecting SIPs
• Types
– Typical Nexus: EPS
– Polyurethane
– Neopor
– XPS
• Construction
– Stacked
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Not Selecting SIPs Roof
• SIPs Roof
– Rooflines too complex
• SIPs Attic Insulation
– Structural lid
– Hanging
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Nexus Sales Process
• Nexus Select
– www.nexusenergyhomes.com
– Community
– Model
– Floor plan
– Options
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Real-Time Options & Pricing
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Selling Value: Benefits
• Value is benefits . . .
– Healthy Homes
– Sustainable Lifestyle
– Enhanced Comfort
– Save Energy & Money
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Selling Value
• Green goddess
• Lower carbon footprint
• Lower energy use
• Costs
– Utility bills
– Incentives
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Marketing
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Nexus News
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Nexus Videos
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Awards & Honors
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NEXUS Certifications & Affiliations
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Nexus Performance
• Green
• Energy
• Sales
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Green Certification
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• National Green Building Standard (ICC 700-2008)
– Bronze
– Silver
– Gold
– Emerald
• Nexus Certification
– 100% certified
– Most Emerald Certified Homes in U.S.
ZEH Design
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Near nZEH (Builder-Installed Electric nZEH ) Production Accounts for All Builder- Installed End-Uses
All Electric nZEH Production Accounts for All Electric
Total House nZEH Production Accounts for All Electric + Excess to Account for Other Fuels
Net Producing House Produce > Consume
Energy Certification: HERS
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Existing Homes
New Homes
NEXUS Homes 25 Average
ZEH Performance
• Occupancy Use Varies
– nZEH: Producing 109% of consumption
– near ZEH: 57%
– Varies widely based on occupant
• Culture of Energy Efficiency
– Utility Bill Parties
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nZEH
Sales Performance
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Frederick, MD Area Townhomes
Nexus North Pointe Townhomes
Sales Performance
• Frederick, MD Area Townhomes
– 56 contract/sold
– 78 days on the market
• Nexus North Pointe Townhomes
– 21 contract/sold
– 31 days on the market
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Sales Timeline
• Before 2012 . . .
– Nexus EnergyHomes began
• 2012
– Closed 14 Homes
• 2013
– Planning for 50+
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Thank you!
. . . Questions?
Amber Wood
Director Research, Development, & Innovation
p: 410.604.2870
c: 301.520.5864
www.nexusenergyhomes.com
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