sio ipresentation: after the "rome consensus"
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Subdirección de Investigación y ExtensiónResearch and Extension BranchFood and Agriculture Organization of theUnited Nations
After the “Rome After the “Rome Consensus” Consensus”
An FAO perspective on An FAO perspective on Communication for Communication for
DevelopmentDevelopment
Mario Acunzo - Mario Acunzo - mario.acunzo@fao.org
Marzia Pafumi - Marzia Pafumi - marzia.pafumi@fao.org
Rome - 29 May 2012Rome - 29 May 2012
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
OutlineOutline What is ComDev?• Key principles and media
ComDev in the UN • UN Roundtables• WCCD and the Rome Consensus
After the Rome Consensus: ComDev in FAO• Priority areas of work• Communication for Sustainable Development Initiative• Capacity development and knowledge sharing
Future perspectives • Mainstreaming ComDev
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
What is ComDev?What is ComDev?Type Purpose/Definition Main Functions Required Core Competencies
Corporate communication
Communicate the mission and activities of the organization, mostly for external
audiences.
Use media outputs and products to promote the mission and values of the institution; inform selected audiences
about relevant activities.
Public relations, institutional communication, excellent writing skills, press releases, broad media
network contacts
Internal communication
Facilitate the flow of information within an institution/project. Sometimes this
area can be included in corporate communication.
Ensure timely and effective sharing of relevant information within the staff and
institution units. It enhances synergies and avoids duplication.
Institutional communication, excellent writing skills, web and
internet skills
Advocacy communication
Influence change at the public or policy level and promote issues related to
development.
Raise awareness on hot development issues; use communication methods and
media to influence specific audiences and support the intended change.
Public relations, marketing, experience in media campaigns and
advocacy campaign
Communication
for Development
Social process based on dialogue using a range of participatory
methods and tools. Seeks change at different levels including
listening, establishing trusts and sharing knowledge and skills.
Supports sustainable change in development operations by engaging key stakeholders.
Communication research, participatory approaches,
adult education, communication methods and
media, consultations and facilitation skills
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
What is ComDev?What is ComDev?
“Communication for Development (ComDev) is a social process based on dialogue using a broad range oftools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debatingand learning for sustained and meaningful change”.
World Congress on Communication for Development, Rome 2006
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Key ComDev Key ComDev PrinciplesPrinciples
Fostering dialogue Fostering dialogue and mediationand mediation
Strengthening local knowledgeStrengthening local knowledgeand communication processesand communication processes
Convergence andConvergence andlocal appropriationlocal appropriation
of technologiesof technologies
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
ComDev MediaComDev Media
Community rural radio
Audiovisual pedagogy and participatory video
Local appropriation of ICTs (Information and Communication Technologies)
Traditional, folk and local media
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
UN Roundtables on ComDevUN Roundtables on ComDev Biannual inter-agency meeting - 3rd(1991) and 9th(2004) hosted by
FAO A forum for exchanging ideas, experiences and strategies on
harnessing communication to achieve more equitable and sustainable development
Regularly reports to the UN General Assembly
In 1996, the UN General Assembly Resolution A/Res/50/130 acknowledged
“the pivotal role of communication in the successful
implementation of development programs and the improvement of the interaction among actors in
development, namely the agencies, organizations, funds and programs of the UN system, Governments and NGOs”.
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
World Congress on ComDevWorld Congress on ComDev
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
The Rome ConsensusThe Rome ConsensusCommunication is essential to human, social and economic development. At the heart of ComDev is participation and
ownership by communities and individuals most affected by poverty and other development issues.
Recommendations 1.Overall national development policies should include specific ComDev components.
2.Development organizations should include ComDev as a central element at the inception of programs.
3.Strengthen the ComDev capacity within countries and organizations at all levels. This includes communities, ComDev specialists and other staff, and the further development of training courses and academic programs.
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
The Rome ConsensusThe Rome Consensus
4. Expand the level of financial investment to ensure adequate, coordinated financing of the core elements of ComDev
5. Adopt and implement policies and legislation that provide an enabling environment for ComDev – including free and pluralistic media, the right to information and to communicate.
6. Development communication programs should identify and include appropriate M&E indicators and methodologies throughout the process
7. Strengthen partnerships and networks at international, national and local levels to advance ComDev and improve development outcomes
8. Move towards a rights based approach to communication for development
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
After the Rome ConsensusAfter the Rome ConsensusComDev today in the UNFAO, ILO, UNAIDS, UNDP, UNESCO, WHO – UNICEF staff policyCall for wider integration of ComDev into program planning + budget allocation
[Cf. Communication for Development: Strengthening the Effectiveness of the UN]
Highlights and follow-up by FAO Focus on ComDev applied to climate change adaptation and NRM Capacity development and knowledge sharing Regional perspectives, partnerships and networking Institutionalization of ComDev services
Incorporation in national policies and programs Mainstreaming in FAO work
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
ComDev in FAO – Priority AreasComDev in FAO – Priority Areas1. Natural Resources
Management, Climate Change Adaptation and Disaster Risk Reduction
2. Food and Nutrition Security
3. Agricultural Innovation
Functions• Policy Advice• Technical Assistance• Capacity Development• Knowledge Sharing• Advocacy
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Objectives Effective applications of ComDev strategies,
tools and services for natural resource management (NRM) and climate change adaptation (CCA)
Improved capacities and partnerships in communication for sustainable NRM & CCA
Strategy Knowledge sharing on ComDev methods and
tools Capacity strengthening and networking Technical assistance to 3 pilot countries
[Bolivia, DRC, Jamaica] and various field projects
www.csdinitiative.org
Communication for Sustainable Communication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
National ComDev Plan (MDRT-INIAF)
Objectives Design, validate and implement
ComDev strategies and services Strengthen ComDev capacities
at local and national level Info and knowledge
managementfor agricultural innovation -TECA
Local Level Participatory appraisal of communication needs and local knowledge PLICs: local communication plans for agricultural innovation Audiovisual Pedagogy: 500 producers, 52 organizations, 160 facilitators
Communication for Sustainable Communication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Enhancing Rural Communication Services through Community Rural Radio in Bangladesh
Demand-driven services using ComDev methods to improve farmers’ access to and use of agricultural knowledge National platform for multi-stakeholder collaboration
National / Local nexus – multilevel ComDev planning
Set-up of community rural radio Krishi Radio FM 98.8 Capacity development in ComDev and radio broadcasting Daily programming in local languages Farmers listener club participating in live discussions
Communication for Sustainable Communication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Capacity DevelopmentCapacity Development
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Capacity DevelopmentCapacity Development Learning Kit on Communication for
Rural Development - how to plan and implement ComDev strategies in agricultural programs and the rural sector
For: communication & dev practitioners, field agents and community facilitators
Collaborative Change CommunicationWeb platform for learning & knowledge sharing
• Strengthen ComDev professional capacities
• Consolidate on-line and off-line networks
• Facilitate creation of a global CoP in ComDev
www.cccomdev.org
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Knowledge SharingKnowledge Sharing
ComDev platforms and online networks foster knowledge exchange and support local communication processes by:
a. sharing practices in ComDevon a regional basis
b. disseminating information andaggregating knowledge on specific themes
c. creating an interface with localand national activities
www.onda-rural.net
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Knowledge SharingKnowledge Sharing
www.comunicacionparaeldesarrollo.org www.csdinew.carimac.com
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Perspectives:Perspectives:mainstreaming ComDevmainstreaming ComDev
FAO Expert Consultation “Communication for Development: Meeting Today’s Agriculture and Rural Development Challenges” Rome, Sept 2011
Final Recommendations
1.Facilitate national ComDev networks to meet farmers’ communication needs
2.Establish a multi-institutional alliance to promote ComDev principles and practices
3.International rural development agencies and national institutions should develop a strategic framework in ComDev
FAO corporate communication strategy
13th UN Roundtable (2013) – Sustainable Rural Livelihoods
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
For more informationFor more informationWorld Bank, FAO and The Communication Initiative (2007). World
Congress on Communication for Development. Lessons, challenges and way forward. Washington DC: World Bank.
FAO ComDev www.fao.org/oek/communication-for-development/en Learning Platform www.cccomdev.orgCSDI project www.csdinitiative.org
Mario Acunzo Communication for Development Officermario.acunzo@fao.org
Marzia Pafumi ComDev Consultant / Research Assistantmarzia.pafumi@fao.org
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Research and Extension BranchFood and Agriculture Organization of theUnited Nations
Thank you!Thank you!
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