sio ipresentation: after the "rome consensus"

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Subdirección de Investigación y ExtensiónResearch and Extension BranchFood and Agriculture Organization of theUnited Nations

After the “Rome After the “Rome Consensus” Consensus”

An FAO perspective on An FAO perspective on Communication for Communication for

DevelopmentDevelopment

Mario Acunzo - Mario Acunzo - [email protected]

Marzia Pafumi - Marzia Pafumi - [email protected]

Rome - 29 May 2012Rome - 29 May 2012

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Research and Extension BranchFood and Agriculture Organization of theUnited Nations

OutlineOutline What is ComDev?• Key principles and media

ComDev in the UN • UN Roundtables• WCCD and the Rome Consensus

After the Rome Consensus: ComDev in FAO• Priority areas of work• Communication for Sustainable Development Initiative• Capacity development and knowledge sharing

Future perspectives • Mainstreaming ComDev

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What is ComDev?What is ComDev?Type Purpose/Definition Main Functions Required Core Competencies

Corporate communication

Communicate the mission and activities of the organization, mostly for external

audiences.

Use media outputs and products to promote the mission and values of the institution; inform selected audiences

about relevant activities.

Public relations, institutional communication, excellent writing skills, press releases, broad media

network contacts

Internal communication

Facilitate the flow of information within an institution/project. Sometimes this

area can be included in corporate communication.

Ensure timely and effective sharing of relevant information within the staff and

institution units. It enhances synergies and avoids duplication.

Institutional communication, excellent writing skills, web and

internet skills

Advocacy communication

Influence change at the public or policy level and promote issues related to

development.

Raise awareness on hot development issues; use communication methods and

media to influence specific audiences and support the intended change.

Public relations, marketing, experience in media campaigns and

advocacy campaign

Communication

for Development

Social process based on dialogue using a range of participatory

methods and tools. Seeks change at different levels including

listening, establishing trusts and sharing knowledge and skills.

Supports sustainable change in development operations by engaging key stakeholders.

Communication research, participatory approaches,

adult education, communication methods and

media, consultations and facilitation skills

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What is ComDev?What is ComDev?

“Communication for Development (ComDev) is a social process based on dialogue using a broad range oftools and methods. ComDev is about seeking change at different levels including listening, establishing trust, sharing knowledge and skills, building policies, debatingand learning for sustained and meaningful change”.

World Congress on Communication for Development, Rome 2006

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Key ComDev Key ComDev PrinciplesPrinciples

Fostering dialogue Fostering dialogue and mediationand mediation

Strengthening local knowledgeStrengthening local knowledgeand communication processesand communication processes

Convergence andConvergence andlocal appropriationlocal appropriation

of technologiesof technologies

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ComDev MediaComDev Media

Community rural radio

Audiovisual pedagogy and participatory video

Local appropriation of ICTs (Information and Communication Technologies)

Traditional, folk and local media

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UN Roundtables on ComDevUN Roundtables on ComDev Biannual inter-agency meeting - 3rd(1991) and 9th(2004) hosted by

FAO A forum for exchanging ideas, experiences and strategies on

harnessing communication to achieve more equitable and sustainable development

Regularly reports to the UN General Assembly

In 1996, the UN General Assembly Resolution A/Res/50/130 acknowledged

“the pivotal role of communication in the successful

implementation of development programs and the improvement of the interaction among actors in

development, namely the agencies, organizations, funds and programs of the UN system, Governments and NGOs”.

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World Congress on ComDevWorld Congress on ComDev

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The Rome ConsensusThe Rome ConsensusCommunication is essential to human, social and economic development. At the heart of ComDev is participation and

ownership by communities and individuals most affected by poverty and other development issues.

Recommendations 1.Overall national development policies should include specific ComDev components.

2.Development organizations should include ComDev as a central element at the inception of programs.

3.Strengthen the ComDev capacity within countries and organizations at all levels. This includes communities, ComDev specialists and other staff, and the further development of training courses and academic programs.

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The Rome ConsensusThe Rome Consensus

4. Expand the level of financial investment to ensure adequate, coordinated financing of the core elements of ComDev

5. Adopt and implement policies and legislation that provide an enabling environment for ComDev – including free and pluralistic media, the right to information and to communicate.

6. Development communication programs should identify and include appropriate M&E indicators and methodologies throughout the process

7. Strengthen partnerships and networks at international, national and local levels to advance ComDev and improve development outcomes

8. Move towards a rights based approach to communication for development

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After the Rome ConsensusAfter the Rome ConsensusComDev today in the UNFAO, ILO, UNAIDS, UNDP, UNESCO, WHO – UNICEF staff policyCall for wider integration of ComDev into program planning + budget allocation

[Cf. Communication for Development: Strengthening the Effectiveness of the UN]

Highlights and follow-up by FAO Focus on ComDev applied to climate change adaptation and NRM Capacity development and knowledge sharing Regional perspectives, partnerships and networking Institutionalization of ComDev services

Incorporation in national policies and programs Mainstreaming in FAO work

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ComDev in FAO – Priority AreasComDev in FAO – Priority Areas1. Natural Resources

Management, Climate Change Adaptation and Disaster Risk Reduction

2. Food and Nutrition Security

3. Agricultural Innovation

Functions• Policy Advice• Technical Assistance• Capacity Development• Knowledge Sharing• Advocacy

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Objectives Effective applications of ComDev strategies,

tools and services for natural resource management (NRM) and climate change adaptation (CCA)

Improved capacities and partnerships in communication for sustainable NRM & CCA

Strategy Knowledge sharing on ComDev methods and

tools Capacity strengthening and networking Technical assistance to 3 pilot countries

[Bolivia, DRC, Jamaica] and various field projects

www.csdinitiative.org

Communication for Sustainable Communication for Sustainable Development Initiative (CSDI)Development Initiative (CSDI)

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National ComDev Plan (MDRT-INIAF)

Objectives Design, validate and implement

ComDev strategies and services Strengthen ComDev capacities

at local and national level Info and knowledge

managementfor agricultural innovation -TECA

Local Level Participatory appraisal of communication needs and local knowledge PLICs: local communication plans for agricultural innovation Audiovisual Pedagogy: 500 producers, 52 organizations, 160 facilitators


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Enhancing Rural Communication Services through Community Rural Radio in Bangladesh

Demand-driven services using ComDev methods to improve farmers’ access to and use of agricultural knowledge National platform for multi-stakeholder collaboration

National / Local nexus – multilevel ComDev planning

Set-up of community rural radio Krishi Radio FM 98.8 Capacity development in ComDev and radio broadcasting Daily programming in local languages Farmers listener club participating in live discussions


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Capacity DevelopmentCapacity Development

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Capacity DevelopmentCapacity Development Learning Kit on Communication for

Rural Development - how to plan and implement ComDev strategies in agricultural programs and the rural sector

For: communication & dev practitioners, field agents and community facilitators

Collaborative Change CommunicationWeb platform for learning & knowledge sharing

• Strengthen ComDev professional capacities

• Consolidate on-line and off-line networks

• Facilitate creation of a global CoP in ComDev

www.cccomdev.org

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Knowledge SharingKnowledge Sharing

ComDev platforms and online networks foster knowledge exchange and support local communication processes by:

a. sharing practices in ComDevon a regional basis

b. disseminating information andaggregating knowledge on specific themes

c. creating an interface with localand national activities

www.onda-rural.net

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Knowledge SharingKnowledge Sharing

www.comunicacionparaeldesarrollo.org www.csdinew.carimac.com

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Perspectives:Perspectives:mainstreaming ComDevmainstreaming ComDev

FAO Expert Consultation “Communication for Development: Meeting Today’s Agriculture and Rural Development Challenges” Rome, Sept 2011

Final Recommendations

1.Facilitate national ComDev networks to meet farmers’ communication needs

2.Establish a multi-institutional alliance to promote ComDev principles and practices

3.International rural development agencies and national institutions should develop a strategic framework in ComDev

FAO corporate communication strategy

13th UN Roundtable (2013) – Sustainable Rural Livelihoods

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For more informationFor more informationWorld Bank, FAO and The Communication Initiative (2007). World

Congress on Communication for Development. Lessons, challenges and way forward. Washington DC: World Bank.

FAO ComDev www.fao.org/oek/communication-for-development/en Learning Platform www.cccomdev.orgCSDI project www.csdinitiative.org

Mario Acunzo Communication for Development [email protected]

Marzia Pafumi ComDev Consultant / Research [email protected]

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Thank you!Thank you!

sio ipresentation: after the "rome consensus"

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