sina weibo enterprise edition

Sina WeiboEnterprise Edition

Interactive Magnetism Popularity Authoritative Creative Target

AGENDA

What is it?

New Features

Why or why not

Cost

Set-up process

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WHAT IS IT?

Sina Weibo Enterprise Edition is a Weibo upgrade version for enterprise accounts. With multi-function page and a management dashboard, it provides more functions and features including personalized page display, data analysis, and more social CRM elements.

What is it?

What does it look like? (Profile Page)

@Wanda, a local movie theatre

franchise

Profile picture

Company

Introduction

Notice board

Contents

Verified account

Relationship

between

Individual users and

the fan page

1. Other relevant

brand accounts

2. Brand’s

management

staff’s Weibo

account

3. Brand’s non-

management

level Weibo

users

Profile Page – First Screen

Customized widgets, including flash, video

and picture, could be inserted at the top

Videos/I

mage

Album

Affiliated

Link

Events

Other

Important

People’s

Links

Groups

joined

Followers

Profile Page – Second Screen

Polls

Tags

Profile Page – Third Screen

Comments

from

followers

Profile Page – Fourth Screen

Administration

platform

Settings

- Account

- Display

Data

Analysis

- Topics and

sentiment

Monitoring

- Data base

- Marketing

Analyze

- Followers

Analyze Relevant tweets posted

On certain keywords

Hot

Topics

Admin Dashboard – Overview

Display

Settings Left Banner Middle Banner Right Banner

Banner Settings

Admin Dashboard – Profile Page Setting

Skin Setting

Preview

Admin Dashboard – Profile page setting

NEW FEATURES

New Features- Demographic analysis on

followers: age, gender, location,

etc.

- Analysis on followers’

behavior: following, comment,

retweet

- Traffic data: Page views of

profile page, click-through of

embedded shortened links, etc

1. Data Services

2.

Initiate online events

Promote offline events

Manage event process

Measure event result

3. Real-time monitoring

Monitor discussions from different user groups on various topics

More modules to meet various needs: corporate can display pictures, videos, links, introductions etc. in personalized ways

4. Personalized page display

5. Social CRM modules

•Hyperlinks to corporate websites

•Multi accounts links

•More specialized modules

WHY or WHY NOT?

To acquire better understanding of followers in order to provide more tailored information and service to followers with real-time monitor

Social CRM elements to better integrate with corporate sites and other assets

More personalized page display to meet various brand communication needs

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Are you well prepared?

Even many fans will visit your page, check your readiness as it requires more consumer add-valued and informative information than beautiful pictures shows and eye-

catching videos.

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Will you check Weibo fan pages like Facebook?

Weibo users generally only check the information stream on their own front page instead of going to anyone's profile pages

COST

Set-up FeeSo far, the Enterprise Edition is free to set-up (Renren.com fan page set-up costs $$$$$$)

Maintenance CostAs the Enterprise Edition has more features than the original fan pages, it in turn requires richer content, e.g. flash, video, photo, etc. This will increase the fan page maintenance cost

SET-UP PROCESS

PM Sina Weibo Enterprise Edition Administrator to apply for the trial

Enter the Enterprise Edition interface to complete all relevant information and get final approval from Sina

Enter the Enterprise Edition administer system-Personalize page display-Customize widget

Experience other extended functions

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3

PM Sina Weibo Enterprise Edition Administrator to apply for the trial

Enter the Enterprise Edition interface to complete all relevant information and get final approval from Sina

Enter the Enterprise Edition administer system

About the author

Janice Zhang janice.zhang@edelman.com

• With extensive knowledge and experience in digital marketing, she works in

Edelman serving top global brand for digital communication .

• Janice graduated from Peking University with a bachelor’s degree in History

and a double bachelor’s degree in Economics.

Vincent Lee vincent.li@edelman.com

• Social media and reputation management communications specialist that

joined Edelman in 2010

• Possesses an extensive knowledge of Chinese conventional and social

media and maintains a good relationship with key media and reporters