simply social · • facebook- 2.23 billion mau (monthly active users) • youtube- 1.9 billion mau...

Simply SocialPresented by:

Laura Modrall and Max Lindsey

Finding your audience

Review of discussion

• Finding your Audience• Building your Posts• Understanding Metrics• Best Practices• Favorite Tools• Future of Social• Q&A session

Finding your audience

Whom do I market to?

• Facebook- 2.23 billion MAU (Monthly Active Users)• Youtube- 1.9 billion MAU• Instagram- 1 billion MAU• Twitter- 335 million MAU• Snapchat- 255 million MAU

Which platform is right for you?

Demographic Breakdown

Age Facebook Instagram Twitter Snapchat Youtube

18-29 81% 64% 40% 68% 91%

30-49 78% 40% 27% 26% 85%

50-64 65% 21% 19% 10% 68%

65+ 41% 10% 8% 3% 40%

Gender

Men 62% 30% 23% 23% 75%

Women 74% 39% 24% 31% 72%

*Statistics based off American users in 2018 studies by The Pew Research Center

Building your Posts

Popular post types

Example Post

Titles should be relatable and not too wordy. Lengthy titles and can lead visitors away.

Pages that are visually driven should have current and up to date photos. Try to not stray too far from the source material.

Timing is everything posts need to focus around your target markets most active hours.

Understanding Metrics

Not so scary metrics

Reach

Engagement

Link Clicks

Objective

Let’s get social!Social Media Tips + Tricks

Laura ModrallModrall@VisitCentralFlorida.org

Social Media & Creative Coordinator,Visit Central Florida

Best Practices

EngageSocial media is a conversation.

Monitor questions and respond to posts you’re tagged in.

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Best Practices

3 4 521Video

People look at videos 5x longer than static content.

Best Practices

AuthenticityAudiences want to engage with

transparent and authentic brands.

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Best Practices

Call to ActionAsking your audience to click a link or watch a

video to learn more, not only gets them engaged, but also provides measurable campaign success.

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Best Practices

Social Media AdsTarget ads to reach your exact audience.

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1. Hootsuite• Ideal for Twitter.• Create and schedule posts.• Create dashboard to monitor accounts, tags and mentions.

Pros

• Not ideal for scheduling Instagram and Facebook posts.Cons

Favorite Tools

2. Sprout Social• Excellent tool for reporting analytics.• Allows user to compare social media to competitors.• Offers detailed scheduling.

Pros

• Not ideal for scheduling Instagram and Facebook posts.Cons

Favorite Tools

3. Later• Excellent tool for scheduling Instagram posts.• Create a “link in bio” were Instagram posts can link to a

pre-determined webpage.

Pros

• Can’t schedule a multi-image post on Instagram.• Can’t schedule Instagram stories.

Cons

Favorite Tools

Future of Social

More ShoppingBrands will continue to directly link posts to landing pages where users

can purchase products.

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Future of Social

3 4 521Think VerticalSocial media content will be created

vertical to improve the mobile experience.

Future of Social

More VideosEverything from short 15-second videos to longer commercials will

continue to grow in popularity.

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Future of Social

Less WordsThis is a trend we’re already seeing. Video and high-quality pictures will be king, and content

becomes more and more visual.

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Future of Social

Social Media AdsAs users want to see more posts from their friends as opposed to companies, brands will have to pay

for ads in order to be seen.

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Dealing with Negativity1. Don’t silence users, but use it as an opportunity for

conversation and education.2. Responds Quickly3. Be transparent, not defensive.

Thank you!