simple tips for adding visuals to pr

Simple Ideas for Adding Visuals to Your Public Relations Campaigns

Sarah SkerikVP social media, PR Newswire

April 2012

Why bother? Because visuals improve results.

1. Stick a cute caption on a picture.

A snapshot of content pinned on Pinterest.

A quick look there will give you some good ideas.

Important: Make sure your organization has rights to the image!

2. Create a colorful list

and save it as an image.

This sort of content is

shared very frequently

on social networks.

(This example certainly

tells a story and has a

call to action!)

3. Create a free visual on someecards.com

4. Use a stock image from Getty royalty-free when you distribute your press release via PR Newswire

& select one of our photo distribution options.

Details: http://budurl.com/PRNpic

Remember:

• Simplicity is good. You want an image that will work “at a glance.”

• Sometimes, it’s okay to suggest rather than illustrate in detail

• Your goal is to hook the reader’s attention. Focus on the most noteworthy aspect of the overall message.

Find more ideas for incorporating visuals into your PR plans:

http://blog.prnewswire.com/tag/visual-pr/