silly putty product repositioning

SILLY HISTORY…

1940s

Silly Putty discovered in lab in 1943

1950s

Silly Putty introduced to the world..

1960s

Silly Putt goes to the moon with Apollo 8 in 1968

1970s

Binney & Smiith, makers of Crayola, by out Sill putty

1980s

Sales hit 2 million eggs sold annuanlly.

1990s

40th anniversary!

2000s

2 original eggs placed in Smithsonian Exhibit

I WANT SOME PUTTY…

• Targeted to children

• Sold at Wal-mart

• Under $2

• Home&Office Department

• Crayola

HOW DO I USE IT?

http://www.youtube.com/watch?v=uI42C-cn4tYSuperMac18

MOVING FORWARD..

• Target Market

• Single mothers

• Age 26-40

• Balancing family with career

• Revamped Packaging

• Bucket

• Classic

• Large Crayola Logo

• Placed into hardware department

• Ace, Home Depot

• $4.99

NEW USES..

• Lift fingerprints

• Dust off window blinds

• Roll it across the floor to clean without a vacuum

• Hold change, so it doesn’t fall everywhere

• Hold keys in a hiding place

• Open a twist-top bottle without hurting your hands

• Use it as a thumb cover to count money

• Stick it to the bottom of the dog’s bowl, so it doesn’t slide around everywhere

• Insulate your beverage can

• Use glow in the dark Silly Putty to find the snooze button on the alarm

• Stress Reducer

ADVERTISING

It’s a wrap.