sidenow executive summary

Social Engagement Application

People Are Opinionated...Voicing their opinions on:

Opportunity

• Forums• Wall Posts• Comment Threads

Problem

No ClosureWall posts and forums are not

designed to organize, summarize or

settle these differences of opinion.

Missing OpportunityConversations, opinions and general

sentiment are getting lost in these

threads.

sideNOW has found a way to:

OrganizeMeasureMonetize

} this underdeveloped piece of

User Generated Content

By taking these debates off the comment thread and onto sideNOW...

Solution

sideNOW allows people to challenge their friends to a

debate and invite all their

other friends to pick a side and declare a winner.

Solution

You can also record your side via webcam, or embed

a youtube video.

No forced app permissions!

Unlike Others Apps...

When you see in your newsfeed that your friends are debating about something, when you click on

that debate you are taken directly to it...

Lacey Majors vs Alex Picazo

The Toilet Seat

Lacey��3XW�LW�GRZQ�LW·V�QRW�WKDW�KDUG�DQG�,�DOZD\V���$OH[��,I�LWV�VRRR�HDV\�WR�SXW�D�WRLOHW�VHDW�GRZQ���

Oscar Roscoe sided with Alex Picazo

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Only after people vote does sideNOW give

them the option to

allow app permissions so their pics show up

under the side they took.

People can choose not to allow the app and

leave their votes anonymous.

sideNOW utilizes gamificaction in

keeping stats on friends’

win-loss records and on the frequency you agree

with them.

Monetization Through Brands...

Why do brands care?

Brands are trying to target key user demographics

and get them engaged on

their fanpage...

Posting updates to Nike’s wall is not very engaging

and has no call to action

for fans to get involved.

Nike can pay sideNOW to embed media rich content

on Nike’s fanpage and get

Joe engaged with their brand.

When Joe gets engaged,

things go viral...

Engaging fans on Facebook is a top priority to bands and something they are willing to pay for because...

Opportunity

16% of the time Americans

spend online is on Facebook

Opportunity

Interacting with fans and getting them engaged on Facebook pays off. Engaged fans are...

Opportunity

Engaged Fans are...

28% more likely to continue

using a brand or product.

41% more likely to recommend

the brand or product.

Engaged Fans are...

Spend $71.84 (20-40%) more

on those brands or products.

Engaged Fans...

Engaged Fans...

But there is a problem...

Problem

Engagement is down 22%

70-90% of people who like

a page will never return.

Problem

Only 3-7.5% of page updates

and posts show up in a user’s newsfeed.

Problem

This is all due to a

Lack of Engaging Content

Problem

Solution

Media Rich Polling and Debating Embedded Directly on a Fan Page

• Grows & engages fanbase.

• Interface that users are comfortable

with from personal use.

– Leverages sideNOW community.

• Leverage Facebook social graph

and sharing.

• Captures sentiment and demographic data.

Like Button

Consumer Preferences=

The “Like” button is used to say you want to share something

Like Button

Consumer Preferences=

The “Like” button is used to say you want to share something

Solution

Brands can promote products and get real-time

customer feedback and

preferences.

Voting is a call to action. A “Like” button is not.

Brands can analyze the demographic breakdown of

the votes on the backend.

Solution:

Content doesn’t have to be Head-to-Head.

sideNOW provides the most media rich multiple choice

polls out there with media attached to each answer

choice.

Solution

Old Spice YouTube Campaign • Sales doubled in one month.

• Over 110 million views on YouTube.

sideNOW gives Old Spice a place to engage users on their fan page

instead of losing them to YouTube.

= HUGE VALUE

ENDS IN:

1W 3D:KR·V�WKH�0DQOLHVW"�0DQR�D�0DQR�LQ�HO�%DQRShare Like Follow+

2,457votes (43%)

2OG�6SLFH�*X\ )DELR

2OG�6SLFH�*X\

3,040votes (66%)

VOTE VOTE

)DELR2OG�6SLFH�*X\ See All See All

Old Spice GuySided with JamieSided with Adam See All See All

ENDS IN:

0W 4DIs Driving Tired Worse than Driving Drunk?Share Like Follow+

632votes (72%)

Yes! Drunk is still worse

498votes (28%)

( 45% 55% )Stats

VOTEVOTE ( 45% 55% )Stats

Kari Byron

Solution

Mythbusters Upcoming Episodes• Get fans engaged and voting on

which myths will be busted.

Old Spice GuySided with MillerSided with Bauserman See All See All

Who Should OSU Start at Quarterback?Share Like Follow+

ENDS IN:

1W 3D

6,780votes (68%)

Bauserman Miller

3,401votes (32%)

VOTE VOTE

Solution

News Stations• Engage audience online.

• Determine sentiment.

• Report on findings.

Solution

Sports• Fans want to pick a side.

• Teams & athletes want fans

more involved.

Solution

Politics• Engage voters.

• Insights on different demographic

opinions.

• Obama proved social media is a

necessity.

Solution.

So what is it worth to a brand to keep a fan engaged on Facebook?

Average Value of a Engaged Fan

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38

Spend $ 71.84

Loyalty $ 43.71

Recommendations $ 13.57

Earned Media Value $ 6.79

Cost Offset for Fan Acquisition $ 0.47

Sum $ 136.38136.38

$681,900 ADDED VALUE

Fan Page with 100,000 fans:

+5% FAN ENGAGEMENT =

$136.38 x (100,000 fans x 5% increase)=

When sideNOW increases the fan engagement...

sideNOW is already working

with Ohio State Athletics.

Ohio State used sideNOW in their push to reach

1,000,000 fans to make them the largest university sports

fanpage in the world.

$6,819,000 ADDED VALUE

Over 1,000,000 Fans

$136.38 x (1,000,000 fans x 5% increase)=

+5% FAN ENGAGEMENT =

Market:

The average billion dollar company

spends $750,000 a year on

social media.

Competition...

Market:

Buddy Media:

Competition

•Revenue:•2010 ~ $20M•2011 ~ $40M

•$54M Series D Funding

North Social:

Competition

•Acquired by Vocus:•$7M Cash•+$18M Earnout

Wildfire:

Competition

•2011 Revenues:•$35-45M

Competitive Advantage

All “Likes” are Not Created Equal

BribeEngagement

>

Competitive Advantage

{Focus on Sweepstakes:• Goal is to acquire likes•Engagement secondary•People “Like” page to win

something. Not because they are interested.

• People are bribed to “Like”

Competitive Advantage

Focus on Engagement:•Creates Engaging Content

•Promotes Social Sharing

•Captures and Measures Sentiments & Demographics

•People “Like” because they are engaged

{

Sales & Marketing Plan

•Leverage Brand Relationships

•Leverage Relationships with Marketers with Brand Relationships

•Hire Sales Team (Heavy Commission)

•Automation Comes with Momentum

Business Model

•Pay Per Campaign

•Monthly Subscription

•Pay Per Performance} equates to roughly $1-6k/month/brand

Size of Market

# of Fans Amount of Pages

>1 Million fans 1,000 fan pages

.5-1 Million fans 5,000 fan pages

100k-500k fans 10,000 fan pages

10k-100k 40,000 fan pages

Current/Interested Customers:

Team:

Alex PicazoFounder & CEO

Lacey MajorsChief Creative Officer Development

This is a growing market in which companies are making a lot of money and being acquired.

sideNOW helps Brands & Companies:

Summary:

•Grow and Engage their Fanbase

• Promote Social Sharing

• Capture & Measure Consumer Preferences & Analytics

Alex Picazo614-404-6990alex@sideNOW.com

LLC